ST. LOUIS, Oct. 16, 2019 /PRNewswire/ -- Build-A-Bear
Workshop®, Inc. (NYSE: BBW) and iHeartMedia, the leading audio
company in America, today announced that Build-A-Bear Radio™ will
now be available on the free iHeartRadio app. Beginning today, the
station will be heard on a variety of devices spanning mobile,
in-car, in-home, on wearables and more, making Build-A-Bear
Radio available on more devices than ever before and reaching
millions of new listeners on the devices they use most.
Additionally, Build-A-Bear Radio will be available on
iHeartRadio Family, a stand-alone app custom-designed just for kids
featuring music and radio stations perfect for families.
Build-A-Bear Radio is a streaming radio station featuring the
songs and stories behind today's established and emerging,
family-friendly pop artists as well as curated shows and segments.
Celebrating its one-year anniversary this month, the station
includes the popular morning show "Build-A-Bear On Air with the
Moseley's," a daily show highlighting celebrity interviews and
performances hosted by a family of entertainers every Monday
through Friday; "ABEARica's Countdown," a weekend round up
featuring the most-loved hits from the past week; "Bear-aking
News," a recurring daily segment of news and interesting
developments kids and parents will love; and more.
Build-A-Bear Radio will broadcast from iHeartMedia's Premiere
Networks studios in Sherman Oaks,
Calif., with additional features and interviews originating
from the Build-A-Bear Radio sound studio, located at the
Build-A-Bear Workshop in Manhattan
on 34th Street.
"The goal of Build-A-Bear Radio, as with Build-A-Bear Workshop,
is to create a fun and safe place for families to have a great
experience and for kids to be engaged and empowered," said
Sharon Price John, president and
CEO, Build-A-Bear Workshop. "iHeartRadio is the perfect platform
for us to bring our popular family-friendly music and content on
Build-A-Bear Radio to more families than ever before. With hit
songs and original tunes offered in our sound chips that go inside
furry friends, music has been a key part of the Build-A-Bear
Workshop experience for many years. Our recent partnership with
Warner Music Group's Arts Music division and a publishing deal with
Warner Chappell to create
Build-A-Bear Records, a newly formed record label, positions us to
take music and radio to the next level as we move to the
iHeartRadio platform. The iHeartRadio deal and Warner Music and Warner
Chappell deals were both put together through Foundation
Media Partners."
"The addition of Build-A-Bear Radio to iHeartRadio and the
iHeartRadio Family app is an incredible opportunity to offer our
listeners even more family-friendly music and entertainment," said
Chris Williams, Chief Product
Officer, iHeartRadio. "We're delighted to partner with Build-A-Bear
Workshop to expand their loyal and engaged audience nationwide,
while reinforcing our commitment to providing iHeartRadio listeners
with the very best content no matter where they are."
iHeartRadio is available on more than 250 platforms and
2,000 different connected devices — including smart speakers,
digital auto dashes, tablets, wearables, smartphones, virtual
assistants, televisions and gaming consoles.
Visit iHeart.com/apps to download and listen to
Build-A-Bear Radio now.
About Build-A-Bear
Build-A-Bear® is a global brand
kids love and parents trust that seeks to add a little more heart
to life. Build-A-Bear Workshop® has over 450 stores worldwide where
Guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. Buildabear.com is the online
destination for unique furry-friend gifts, featuring
TheBear-Builder™, a shopping configurator that helps create
customized gift options. Build-A-Bear Workshop, Inc. (NYSE: BBW)
posted a total revenue of $336.6
million in fiscal 2018.
About iHeartMedia iHeartMedia is the number one audio
company in the United States,
reaching nine out of 10 Americans every month – and with its
quarter of a billion monthly listeners, has a greater reach than
any other media company in the U.S. The company's leadership
position in audio extends across multiple platforms including more
than 850 live broadcast stations; streaming music, radio and on
demand via its iHeartRadio digital service available across more
than 250 platforms and 2,000 devices including smart speakers,
digital auto dashes, tablets, wearables, smartphones, virtual
assistants, TVs and gaming consoles; through its influencers;
social; branded iconic live music events; and podcasts as the #1
commercial podcast publisher globally. iHeartMedia also leads the
audio industry in analytics and attribution technology for its
marketing partners, using data from its massive consumer base.
iHeartMedia is a division of iHeartMedia, Inc. (NASDAQ: IHRT).
Visit iHeartMedia.com for more company information.
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SOURCE Build-A-Bear Workshop