MySpace Launches Its Largest Mobile Initiative In Partnership With Cingular Wireless
December 18 2006 - 7:00AM
PR Newswire (US)
World's Largest Lifestyle Portal Partners With Wireless Industry
Leader To Offer MySpace Mobile on Cingular LOS ANGELES and ATLANTA,
Dec. 18 /PRNewswire/ -- MySpace.com, the world's leading lifestyle
portal, and Cingular Wireless, the nation's largest wireless
carrier, today announced an exclusive partnership to offer enhanced
MySpace functionality to all Cingular customers via their mobile
phones. The landmark deal marks MySpace's largest-scale mobile
partnership and gives Cingular's customers exclusive access to
MySpace Mobile's rich tool set including the ability to edit
MySpace profiles, view and add friends, post photos and blogs, send
and receive MySpace messages, and much more -- all from the mobile
phone. (Photo: http://www.newscom.com/cgi-bin/prnh/20061218/NYM040
) "MySpace.com has a passionate community of users, many of whom
use our site as their primary means of staying in touch with family
and friends," said Chris DeWolfe, CEO, MySpace. "We are thrilled to
team with Cingular to enable their mobile users to experience the
richest MySpace Mobile offering to date." "Not only are we excited
about the ability for customers to stay connected to their MySpace
community while they're on the go, we think this will open up a new
world of interaction and content for them to share via MySpace,"
said Marc Lefar, chief marketing officer, Cingular Wireless. "The
photo upload feature of MySpace Mobile means Cingular customers
will now have the ability to capture, record and share their world
as it happens via their MySpace profile, creating a more enriching
experience for our customers as well as their MySpace friends."
MySpace Mobile on Cingular provides the most compelling features
and functionality of the MySpace global community, translated for
an easy-to-use and feature-rich experience on a mobile device. The
rich feature set for MySpace Mobile on Cingular includes: Uploading
Photos Available on select Cingular handsets, MySpace Mobile allows
Cingular customers to select photos stored on their mobile device
and upload them to their MySpace profile. The same terms of service
for MySpace also apply to the mobile sphere, including but not
limited to inappropriate content and copyrighted material.
Responding to Mail Cingular customers don't have to wait until they
are in front of a computer to read and reply to their MySpace
messages. From their Cingular phones, they have the ability to send
messages to their MySpace friends, read and reply to messages sent
to them, as well as view and manage friend requests. Searching for
Friends MySpace Mobile allows Cingular customers to perform basic
friend searches giving users the opportunity to "click-to-add
"friends into their network. Cingular customers must simply locate
a MySpace profile they wish to add as a friend, and then select to
add this user as a friend. Customers will also have the ability to
look through invites that are pending approval. Posting Comments or
Blog Entries MySpace Mobile allows Cingular customers to post new
blog entries and make comments to other users' blogs or MySpace
profile pages. To post a blog or comment, Cingular customers need
simply view the appropriate section and click "Post" to create the
entry. Users can save their work at any time, and any information
entered will update both the mobile client and the online MySpace
profile page. View Friends Cingular customers have the ability to
view the friend list of any MySpace profile. The Friend list
contains a text listing of the friends, which when selected would
show the profile picture along with a link to that user's MySpace
page and the ability to add the friend to your contact list for
quick bookmarking. View Groups MySpace Mobile gives users the
ability to view the group list of any MySpace profile. The Group
list contains a text listing of the members, which when selected
would show the profile picture along with a link to that user's
MySpace profile and the ability to add the member to your contact
list for quick bookmarking. To experience MySpace Mobile on
Cingular, customers can text: MYSPACE to 386 (FUN) to get the
MySpace Mobile application on their wireless phones. The cost is
$2.99 per month plus standard data usage charges. In addition to
the full range of new MySpace Mobile features, Cingular customers
can still receive real time MySpace Mobile Alerts on their handsets
which notify them, via a text message, when they receive postings
to their MySpace page, such as updates or comments posted to their
blog, friend invites, mail messages, comments to pictures, new
bulletins and/or online status. MySpace Mobile Alerts have been
available to Cingular customers since March 2006 and, to date, more
than 75 million alerts have been received on Cingular handsets.
Today's announcement of MySpace Mobile on Cingular is part of an
ongoing partnership to offer mobile users rich and meaningful
mobile experiences anywhere, anytime. Earlier this year the two
companies created the MySpace Mobile Music studio, a program
designed to empower MySpace's unsigned bands and artists to cut
ringtones of their original music and distribute the ringtones to
fans for purchase and download. Additionally, Cingular has created
innovative programs that leverage the power of user generated
content to reach young consumers, such as the ongoing Lip Sync
Battles that are built around Cingular Sounds featured artists. For
more information on these and other similar programs, visit
http://www.cingularsource.com/. Cingular offers Parental Controls
that enable parents to block their children's purchase of and/ or
access to wireless content that may be inappropriate for young
users. Cingular's Parental Controls feature is fully compatible
with MySpace Mobile and can be accessed free of charge from
Cingular's MEdia Net. Parents can also activate Parental Controls
by contacting Cingular Customer Care at 1-866-CINGULAR. For tips
and information on how to have a safe experience on MySpace, please
visit http://www.myspace.com/safetytips. About MySpace.com MySpace,
a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture,
and making a positive impact on the world. By integrating web
profiles, video, mobile communications, instant messaging and more,
MySpace has created a global connected community with a wide array
of communication choices. As the world's second ranked web domain
in terms of page views*, MySpace is the most widely- used and
highly-regarded site of its kind. MySpace's international network
includes localized community sites in the United States, the United
Kingdom, Japan, France, Germany, Australia, and Ireland. *Among the
top 2000 domains comScore Media Metrix, October 2006. For more
information on comScore Networks, please go to
http://www.comscore.com/. About Cingular Cingular Wireless is the
largest wireless carrier in the United States, serving 58.7 million
customers. Cingular, a joint venture between AT&T Inc. (NYSE:T)
and BellSouth Corporation (NYSE:BLS), has the largest digital voice
and data network in the nation -- the ALLOVER(TM) network -- and
the largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(R), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/.
http://www.newscom.com/cgi-bin/prnh/20061218/NYM040
http://photoarchive.ap.org/ DATASOURCE: Cingular Wireless CONTACT:
Dani Dudeck of MySpace.com, 1-866-883-8267, ; or Jennifer Bowcock,
+1-404-236-6319, , or Kelleigh Scott Beal, +1-404-236-6321, , both
of Cingular Wireless Web site: http://www.cingular.com/
http://myspace.com/
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