The Bank of New York Mellon Launches Global Brand Program
October 01 2007 - 7:55AM
PR Newswire (US)
New Corporate Identity and Advertising to Spotlight People,
Partnership and Performance NEW YORK, Oct. 1 /PRNewswire-FirstCall/
-- The Bank of New York Mellon launched a new brand program today,
highlighting the Company's global reach and its leadership across a
number of high-growth businesses. The branding program follows the
July 1 merger of The Bank of New York Company, Inc., and Mellon
Financial Corporation and is supported by an extensive worldwide
advertising campaign. "Our brand reflects our global leadership,
supports our common values and highlights our uncommon strengths,"
said Robert P. Kelly, chief executive officer of The Bank of New
York Mellon. "It is built upon three pillars - the expertise of our
people, the collaborative partnerships we forge with our clients
and the performance we deliver. It is a brand that sets us apart in
the industry and propels our new company forward." (Logo:
http://www.newscom.com/cgi-bin/prnh/20071001/NYM012LOGO ) Also
revealed today was the Company's new identity, a three-color logo
depicting an arrow pointing to the future which will appear in all
components of the program and unite the Company's businesses. The
global advertising campaign began today in key industry and
business publications, along with a new Web site
(http://www.bnymellon.com/) that showcases the Company's global
leadership position. The television campaign will begin in
mid-October in the U.S. and Europe. The advertising asks "Who's
Helping You" as it illustrates how The Bank of New York Mellon has
the expertise, products and services to help clients develop
solutions to complex challenges. "Our brand launch reflects our
focus on making our company, our brand and our identity all
synonymous with exceptional performance," Kelly added. The Bank of
New York Mellon Corporation is a global financial services company
focused on helping clients manage and service their financial
assets, operating in 37 countries and serving more than 100
markets. The company is a leading provider of financial services
for institutions, corporations and high-net-worth individuals,
providing superior asset management and wealth management, asset
servicing, issuer services, clearing services and treasury services
through a worldwide client-focused team. It has more than $20
trillion in assets under custody and administration, more than $1
trillion in assets under management and services $11 trillion in
outstanding debt. Additional information is available at
http://www.bnymellon.com/.
http://www.newscom.com/cgi-bin/prnh/20071001/NYM012LOGO
http://photoarchive.ap.org/ DATASOURCE: The Bank of New York Mellon
Corporation CONTACT: Ron Gruendl, +1-412-234-7157, or , or Jamie
Brookes, +44 20 7163 2146, or , both of The Bank of New York Mellon
Corporation Web site: http://www.bnymellon.com/
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