No-Contract Cell Phone Leader Straight Talk Wireless® Contributes
More Than $1.1 Million To Make-A-Wish®
Over 1 Million Consumers Took Part in
"One Minute. One Million."
Initiative at 3,000 Walmarts
PHOENIX and MIAMI, Nov. 14,
2012 /PRNewswire-USNewswire/ -- No-contract cell phone
leader Straight Talk Wireless today presented a check to
Make-A-Wish for $1,104,722 to
conclude the successful "One Minute. One
Million." campaign.
(Logo: http://photos.prnewswire.com/prnh/20121114/DC13182LOGO
)
Over the course of four weekends in September and October, more
than one million consumers turned out at 3,000 Walmarts across the
U.S. participated in demonstrations of Straight Talk Wireless
Android smartphones. For every consumer who took part in a
demonstration, Straight Talk Wireless contributed $1 to Make-A-Wish.
The strong response in the first three weeks of the "One
Minute. One Million." campaign
led to Straight Talk Wireless announcing on October 12th that it would exceed the
original $1 million contribution
target.
A Straight Talk Wireless spokesperson said: "Straight Talk
Wireless is all about making our customers feel richer and our
support for Make-A-Wish is another important way that we are doing
that. We are delighted that so many consumers across the
nation responded to the 'One Minute.
One
Million.'
initiative. It is our hope that this campaign will encourage
millions of consumers to take a closer look at Straight Talk
Wireless, which offers cell phone users contract-free unlimited
everything service on the nation's four leading wireless networks
for just $45 a month. With Straight
Talk, you can get the same phones, same networks, for half the
cost."
David A. Williams, president and
CEO of Make-A-Wish America, said: "The response to this campaign
from people across the country was amazing. Each consumer who took
part is now part of creating incredible wish experiences for
hundreds of children with life-threatening medical conditions.
Initiatives like the One Minute. One
Million. campaign help us get closer to our vision of
granting the wish of every eligible child."
Funds donated by Straight Talk Wireless on behalf of consumers
will help grant wishes for children in communities across the
country.
ABOUT THE ORGANIZATIONS
Make-A-Wish® grants the wishes of children with
life-threatening medical conditions to enrich the human experience
with hope, strength and joy. According to a 2011 U.S. study of wish
impact, most health professionals surveyed believe a wish-come-true
can have positive impacts on the health of children. Kids say
wishes give them renewed strength to fight their illnesses, and
their parents say these experiences help strengthen the entire
family. Based in Phoenix,
Make-A-Wish is one of the world's leading children's charities,
serving children in every community in the United States and its territories. With
the help of generous donors and more than 25,000 volunteers,
Make-A-Wish grants a wish somewhere in the country every 38
minutes. It has granted over 226,000 wishes since its inception in
1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at wish.org to
learn more.
Straight Talk Wireless® is a brand of TracFone Wireless, Inc.,
America's largest no-contract cellular service provider with over
21.6 million subscribers, and a subsidiary of America Movil S.A.B.
de C.V. ("AMX") (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX:
XAMXL). AMX is the leading provider of wireless services in
Latin America. As of September 30, 2012, it had 255.9 million wireless
subscribers -- more wireless customers than AT&T and Verizon
combined -- and 62.8 million fixed revenue generating units in the
Americas.
SOURCE Straight Talk Wireless, Miami,
FL., and Make-A-Wish America, Phoenix, AZ.