Speaking Roses International Names New Chief Financial Officer SALT LAKE CITY, March 17 /PRNewswire-FirstCall/ -- Speaking Roses International, Inc. announced today Reed E. Pew has been named Chief Financial Officer, effective March 1, 2004. Mr. Pew comes to Speaking Roses from MindShare Associates, a privately held company that Mr. Pew founded and was CEO and CFO since 1994. MindShare outsourced North American wide field sales team to high technology clients that included IBM, Gateway Computer, Corel and many other clients. Mr. Pew profitably grew revenues at 60% per year for 8 years at MindShare. Mr. Pew will be responsible for all financial activities within the Company, including investor relations, financial reporting and disclosures,strategic planning and treasury functions. He will be a member of Speaking Roses Executive Management team. Blaine Harris, Speaking Roses CEO, is pleased with the appointment of Mr. Pew, stating, "Reed brings 25 years financial and executive management experience, including public company experience. He will help us refine our strategies, focus our implementation efforts and profitably grow the business." Cautionary statement for purposes of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Statements made in this press release, which are not historical in nature, constitute forward looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. Theseinclude statements regarding our intent to conduct certain business operations of Speaking Roses International, Inc. and other matters relating to our future business operations. These statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward looking statements, such as our ability to develop a market for our products, the acceptance by the public of the floral embossing product concept, performance by third parties of their contractual obligations to us, and our ability to manage growth, technological change and competitive factors. All information in this press release is as of March 8, 2004, and we undertake no duty to update this information. A more complete description of the risks associated with our historical business operations can be found in our filings with the Securities and Exchange Commission. DATASOURCE: Speaking Roses International, Inc. CONTACT: Joseph Featherstone, VP Marketing/PR of Speaking Roses, +1-801-677-7673,

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