ChinaNet Online Holdings Launches the First Blockchain-Powered Mobile Application for Intelligent Marketing and Advertising
June 04 2018 - 7:30AM
ChinaNet-Online Holdings, Inc. (Nasdaq:CNET) ("ChinaNet" or the
"Company"), an integrated online advertising, precision marketing,
and data analysis and management platform company, announced today
the launch of its beta version of Business Opportunity Headline
(BOH). BOH is the first blockchain-powered marketing and
advertising mobile application available in Greater China on both
IOS and Android App stores.
BOH is based on a distributed business
opportunity transaction platform designed to improve the
performance and transparency of the Company’s marketing and
advertising solutions. It enables information sharing among all
users, including merchants, consumers, service providers, and
platform providers. Users are encouraged to interact with
each other and consume, share and validate existing information.
The platform then rewards users for their interactions with
Martingale Bonus Points (MBP), an application of utility token,
which can be used to purchase the Company’s products and services
on the platform including advertisement placements, newsfeeds and
subscriptions. In the future, ChinaNet aims to have these MBP be
exchangeable with other cryptocurrencies legally allowed in both
the U.S. and China. Consequently, BOH empowers users to produce
original content with valuable and verifiable information.
Meanwhile the platform helps to establish a credible reputation for
advertisers, marketers and viewers, as well as users. For
additional information, please see BOH on the IOS and Android App
stores.
“We are excited to launch the beta version of
our first blockchain marketing and advertising solution,” Mr.
Handong Cheng, Chairman, and Chief Executive Officer of CNET,
commented, “In the past 12 years, our advertising solutions have
helped over 6 million customers with their online marketing
efforts, including over 250,000 small and medium enterprises.
During this time, we’ve prioritized trustworthiness over
transaction volumes. Now we are using blockchain to provide
verified sales leads in real time.”
Mr. Cheng continued, “We’ve realized that the
main causes of low-performing ads were low accuracy and credibility
of content distribution combined with the lack of trust between
consumers and advertisers. The blockchain-powered BOH is developed
specifically to address and solve these problems by significantly
improving the transparency, and thus the effectiveness of our
advertising services. As we are moving forward with the beta
testing process, we are encouraged by the initial performance of
BOH and the positive user feedback that we have collected so far.
Later, BOH will be further integrated with our next version of
CloudX, making it smarter and more efficient and enabling it to
provide better returns on customer spending. Looking ahead, we are
confident that this intelligent advertising application will not
only complement our existing service offerings but also lay a solid
foundation for the further development of our Business Opportunity
Social Ecosystem (BOSE) as well as additional blockchain-based
products and services created by us or jointly developed with a
third party.”
About ChinaNet Online Holdings,
Inc.ChinaNet Online Holdings, Inc., a parent company of
ChinaNet Online Media Group Ltd., incorporated in the BVI
(ChinaNet), is an integrated online advertising, precision
marketing and data-analysis and management services platform.
ChinaNet provides prescriptive analysis for its clients to improve
business outcomes and to create more efficient enterprises. The
Company leverages an optimization framework, provided by its
comprehensive data-analysis infrastructure, to blend data,
mathematical, and computational sciences into an outcome management
platform for which it monetizes on a per client basis. ChinaNet
uniquely optimizes and prescribes its clients decision making
processes based on its proprietary ecosystem. For more information,
visit www.chinanet-online.com.
Safe Harbor StatementThis
release contains certain "forward-looking statements" relating to
the business of ChinaNet Online Holdings, Inc., which can be
identified by the use of forward-looking terminology such as
"believes," "expects," "anticipates," "estimates" or similar
expressions. Such forward-looking statements involve known and
unknown risks and uncertainties, including business uncertainties
relating to government regulation of our industry, market demand,
reliance on key personnel, future capital requirements, competition
in general and other factors that may cause actual results to be
materially different from those described herein as anticipated,
believed, estimated or expected. Certain of these risks and
uncertainties are or will be described in greater detail in our
filings with the Securities and Exchange Commission. These
forward-looking statements are based on ChinaNet's current
expectations and beliefs concerning future developments and their
potential effects on the Company. There can be no assurance that
future developments affecting ChinaNet will be those anticipated by
ChinaNet. These forward-looking statements involve a number of
risks, uncertainties (some of which are beyond the control of the
Company) or other assumptions that may cause actual results or
performance to be materially different from those expressed or
implied by such forward-looking statements. ChinaNet undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as may be required under applicable securities
laws.
Investor Relations ContactICR,
Inc.Jack WangTel: +1-646-308-1635Email: CNET@icrinc.com
ZW Data Action Technolog... (NASDAQ:CNET)
Historical Stock Chart
From Jun 2024 to Jul 2024
ZW Data Action Technolog... (NASDAQ:CNET)
Historical Stock Chart
From Jul 2023 to Jul 2024