SAN DIEGO, Dec. 13, 2018 /PRNewswire/ -- Youngevity
International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle
company, announced today that its wholly owned subsidiary, CLR
Roasters, has accepted an invitation to join Amazon Vendor Central
and hired Digital Operative to help grow their brand
internationally.
Per the new agreement, CLR Roasters will offer its Café La Rica
espresso and Josie's Java House coffee brands on Amazon Vendor
Central, while Amazon handles the logistics of selling to
customers, order fulfillment, and customer support.
With the Amazon Vendor Central agreement expected to help spur
an increase in national sales, CLR Roasters has partnered with
Digital Operative–an award-winning San
Diego-based full-service digital agency–to assist in the
brand's expansion.
Dave Briskie, President and CFO
of Youngevity International, Inc. stated, "We are excited that
two of our company owned brands are gaining national distribution
on Amazon. We believe the team at Digital Operative will have
a significant impact on the growth of Café La Rica and Josie's Java
House nationally."
"Ever since the inception of Digital Operative, we've prided
ourselves on working with innovative, unique brands that have a
focus on growth," BJ Cook, founder and CEO of Digital Operative,
said about pairing with CLR Roasters. "CLR Roasters' brands
perfectly fit that mold. With the Amazon Vendor Central agreement
in place, Digital Operative is excited to help both brands seek to
become household names nationally."
About CLR Roasters
Youngevity's coffee manufacturing division, CLR Roasters, was
established in 2001 and is a wholly-owned subsidiary. CLR Roasters
is a full-sized coffee roaster that produces gourmet coffees under
its own boutique brands — Café La Rica®, Josie's Java House®, and
Javalution®; manufactures a variety of private labels for major
national chains; and for the direct selling channel under
Youngevity International. The company remains one of the largest
suppliers in North America to the
cruise line industry. CLR was the first entrant into the fortified
coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and
processing facility in Nicaragua,
allowing the entity to control coffee production and quality — from
field to
cup.
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI), is a leading
omni-direct lifestyle company — offering a hybrid of the direct
selling business model, that also offers e-commerce and the power
of social selling. Assembling a virtual Main Street of products and
services under one corporate entity, Youngevity offers proven
products from the eight top-selling retail categories:
health/nutrition, home/family, food/beverage (including coffee),
spa/beauty, fashion, essential oils, and photo, as well as
innovative services. The Company was formed during the summer 2011
merger of Youngevity Essential Life Sciences with Javalution®
Coffee Company (now part of the company's food and beverage
division). The resulting company became Youngevity International,
Inc. in July 2013. For investor
information, please visit www.YGYI.com. For general information on
products and services, please visit us at youngevity.com. Keep up
with our activities by liking us on Facebook and following us on
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Safe Harbor Statement
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. In
some cases forward-looking statements can be identified by
terminology such as "may," "should," "potential," "continue,"
"expects," "anticipates," "intends," "plans," "believes,"
"estimates," and similar expressions, and includes statements
regarding the expected impact of including Café La Rica espresso
and Josie's Java House coffee brands on Amazon Vendor Central, the
expected contribution of Digital Operative on the growth of Café La
Rica and Josie's Java House nationally. These forward-looking
statements are based on management's expectations and assumptions
as of the date of this press release and are subject to a number of
risks and uncertainties, many of which are difficult to predict
that could cause actual results to differ materially from current
expectations and assumptions from those set forth or implied by any
forward-looking statements. Important factors that could cause
actual results to differ materially from current expectations
include, among others, our ability to generate sales of our Café La
Rica espresso and Josie's Java House coffee brands on Amazon as
expected, the contribution of Digital Operative on the growth
of Café La Rica and Josie's Java House nationally, our ability to
leverage our platform and global infrastructure to drive organic
growth, our ability to improve our profitability, expand our
liquidity, and strengthen our balance sheet, our ability to
continue to maintain compliance with the NASDAQ requirements, the
acceptance of the omni-direct approach by our customers, our
ability to expand our distribution, our ability to add additional
products (whether developed internally or through acquisitions),
our ability to continue our financial performance , our ability to
continue our financial performance and the other factors discussed
in our Annual Report on Form 10-K for the year ended December 31, 2017 and our subsequent filings with
the SEC, including subsequent periodic reports on Forms 10-Q and
8-K. The information in this release is provided only as of the
date of this release, and we undertake no obligation to update any
forward-looking statements contained in this release on account of
new information, future events, or otherwise, except as required by
law.
Investor Relations
YGYI investor relations
800.504.8650
investors@ygyi.com
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SOURCE Youngevity International, Inc.