Waitr and Smoothie King Form New Partnership
August 17 2021 - 9:20AM
Business Wire
Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or the “Company”), a
leader in on-demand food ordering and delivery, announced today a
new partnership with Smoothie King. Waitr and Bite Squad have
started deliveries from over 350 Smoothie King locations.
“We’re thrilled Smoothie King has chosen Waitr as a local
delivery service partner,” said Carl Grimstad, CEO and Chairman of
Waitr. “They are the leader in the smoothie industry and the new
partnership delivers on our ongoing commitment to adding more
options for our diners.”
In addition to adding Smoothie King to the Waitr platform, the
two companies are planning a number of joint initiatives to promote
the partnership, leveraging co-branding marketing opportunities in
select markets. In fact, both companies have been involved in
collaborations with professional sports teams in New Orleans, one
of Waitr’s core markets.
Waitr’s recent series of digital food ordering integrations will
streamline the new partnership. Smoothie King has maintained
sustained focus on refining digital-ordering platforms to better
align with guest-purchasing behaviors. Since their introduction in
March 2020, Smoothie King’s online ordering, curbside pickup and
delivery capabilities have continued to grow.
“Smoothie King and Waitr will be a great team and we are excited
to offer Waitr users a healthier delivery option with our smoothies
made with whole fruits, organic veggies and no artificial color,
flavors or preservatives,” said Rebecca Miller, Chief Marketing
Officer.
About Waitr Holdings Inc.
Founded in 2013 and based in Lafayette, Louisiana, Waitr
operates an online ordering technology platform, providing
delivery, carryout and dine-in options. Waitr, along with Bite
Squad and Delivery Dudes, connect local restaurants and grocery
stores to diners in underserved U.S. markets. Together, they are a
convenient way to discover, order and receive great food and other
products from local restaurants, national chains and grocery
stores. As of June 30, 2021, Waitr, Bite Squad and Delivery Dudes
operate in small and medium sized markets in the United States in
over 900 cities.
About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc., the original U.S. smoothie
franchise, is a privately held, Dallas-based franchise company with
more than 1,300 units worldwide. It was founded in 1973 with the
mission to help others achieve better health in a delicious way
through smoothies. Today, it continues its mission to inspire a
healthy and active lifestyle through its Clean Blends™ initiative,
which focuses on great-tasting smoothies with more whole fruits and
vegetables while removing artificial flavors, colors and
preservatives and added sugars in many of its blends.
Smoothie King extends its vision to be an integral part of every
health and fitness journey through partnerships with the Challenged
Athletes Foundation® and the Smoothie King Center. The franchise
earned the No. 19 ranking overall on Entrepreneur's prestigious
Franchise 500 list in 2021, making it the 28th-year in-a-row the
brand has been ranked on the list. The company also debuted on the
Inc. 5000 list in 2018. The company also offers retail products
that include sports beverages, energy bars, vitamins, supplements
and more. For franchising opportunities, visit
smoothiekingfranchise.com.
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