Pure Sunfarms Launches The Original Fraser Valley Weed Co.
July 19 2022 - 10:00AM
Pure Sunfarms Corp. (“Pure Sunfarms”), a wholly-owned subsidiary of
Village Farms International, Inc. (Nasdaq: VFF), expands its brand
portfolio for the first time into the value segment with the launch
of The Original Fraser Valley Weed Co., a recreational weed brand
that offers bulk dried flower grown in British Columbia’s Fraser
Valley.
The Original Fraser Valley Weed Co. offers bulk ounces of whole
flower at great prices targeted at price-sensitive, frequent
purchasers looking for good value, good potency and consistent
availability. It is dependable weed that is greenhouse-grown and
expertly cultivated in BC’s finest growing region: the Fraser
Valley. Pure Sunfarms is the licensed producer of record for The
Original Fraser Valley Weed Co.
“We saw a strategic opportunity to launch a new brand offering
weed in large format that is positioned in a lower price tier than
our flagship brand, Pure Sunfarms,” said Mandesh Dosanjh, President
& CEO, Pure Sunfarms. “The Original Fraser Valley Weed Co.
offers consumers no-fuss, dependable, potent weed that’s grown in
BC’s Fraser Valley and never in short supply—because we know weed
grows better in the valley, and soon our consumers will know it
too.”
The Original Fraser Valley Weed Co.’s initial offering includes
ounce packs of popular, potent, BC-grown dried flower strains: D.
Burger and MAC 1.
D. Burger (Potency: 21-27% THC): Like a
backyard BBQ with some extra gas for good measure. D. Burger is
deliciously savoury, pungent and gassy — think grilled cheese and
dark garlic in a bulk bag. This high-THC indica is a cross of GMO
Cookies and Han Solo Burger. An ounce of dense green buds and tufts
of orange hairs, our D. Burger’s unmistakable bud is greenhouse
grown in BC’s best growing region, the Fraser Valley.
MAC 1 (Potency: 18-24% THC): This smooth hybrid
is a cross between iconic strains, Alien Cookies F2 and Miracle 15.
Bulk ounce bags with round buds covered in frosty trichomes and
sugar leaves, MAC 1 is an upbeat and balanced flower with citrussy,
earthy, and lightly gassy notes. Each ounce bag is filled with
quality bud, greenhouse grown in BC’s best growing region, the
Fraser Valley.
D. Burger and MAC 1 are now available in BC and will be
available in Alberta in the weeks ahead.
www.fraservalleyweedco.com
About Pure Sunfarms
Pure Sunfarms is one of the largest cannabis operations in the
world with 2.2 million square feet of greenhouse space in Delta,
British Columbia. The company currently operates within 1.65
million square feet, and has capacity to produce, sell and
distribute 112,500 kilograms of high-quality, BC-grown dried flower
annually for Canadian recreational and international markets, with
the ability to expand annual output to 150,000 kilograms as needed.
The company brings together decades of agricultural and legacy
cultivation experience with best-in-class, large scale operational
expertise, and is Canada's top-selling brand.
Pure Sunfarms products are available in Ontario, British
Columbia, Alberta, Saskatchewan and Manitoba at participating
retailers and online through each province’s respective distributor
where applicable. Pure Sunfarms also provides cannabis to its
affiliate ROSE LifeScience in Québec, other licensed producers in
Canada and is EU GMP certified to export product
internationally.
Pure Sunfarms is the licensed producer of record for Pure
Sunfarms, The Original Fraser Valley Weed Co. and is Cookies
sun-grown partner in Canada. Pure Sunfarms is a wholly owned
subsidiary of Village Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
Media Contact
Danielle AlloreCommunications Managermedia@puresunfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f49262f0-290e-478c-b52c-ed84c71de958
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