Treasure Global Inc Announces Integration of TikTok Shop with ZSTORE to Enhance Global Reach and Seamless Shopping Experience
August 13 2024 - 8:36AM
Treasure Global Inc. (NASDAQ: TGL) (“Treasure Global” or the
“Company”), a leading technology solutions provider, is pleased to
announce plans to integrate TikTok Shop with ZSTORE, an online
store offering a wide range of groceries within the ZCITY Super APP
(“ZCITY”). This integration will enable the Company to showcase and
sell products directly within the TikTok Shop, a video-focused
social media platform with over 150 million viewers.
The integration with TikTok Shop represents a
strategic advancement for the Company, driving its globalization
efforts and significantly broadening the market reach of ZSTORE. By
tapping into TikTok Shop’s extensive user base, which includes over
55 million US shoppers, the Company is poised to enhance its global
footprint and deliver its innovative solutions and diverse product
range to a wider international audience.
This integration benefits ZSTORE’s 2,061
merchants by providing a platform to advertise their products
through TikTok Shop, enhancing visibility and increasing engagement
with potential customers. Merchants can capitalize on the
platform’s interactive features to reach a wider audience. ZCITY’s
2.7 million existing users will enjoy a seamless shopping
experience, as they can complete their orders directly within
TikTok Shop.
Social commerce revenue is projected to hit USD
913 billion in 2023, with a yearly growth rate of 31.6%, reaching
USD 6.2 trillion by 2030, according to a Straits Research report
verified by Statista. This surge is driven by the influence of
celebrities, video-rich content, and frictionless checkouts that
facilitate impulse purchases on social media, presenting a
significant opportunity for brands to scale sales through social
media’s expansive reach.
“The integration of TikTok Shop with our ZCITY
platform is a strategic move that will greatly benefit our company,
merchants, and users,” said Carlson Thow, CEO of Treasure Global.
“By uniting our innovative technologies with TikTok’s dynamic
platform, we are creating a vibrant ecosystem that fosters growth
and enhances the shopping experience for everyone involved.”
About Treasure Global Inc:
Treasure Global is a leading Malaysian solutions
provider developing innovative technology platforms. Treasure
Global has developed the ZCITY Super App, a unique digital
ecosystem that transforms and simplifies the e-payment experience
for consumers, while simultaneously allowing them to earn rewards.
As of August 9, 2024, ZCITY Super App boasts over 2.7 million
registered users.
For more information, please visit
https://treasureglobal.co.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains forward-looking
statements that are subject to various risks and uncertainties.
Such statements include statements regarding the Company’s ability
to grow its business and other statements that are not historical
facts, including statements which may be accompanied by the words
“intends,” “may,” “will,” “plans,” “expects,” “anticipates,”
“projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,”
“potential” or similar words. Actual results could differ
materially from those described in these forward-looking statements
due to certain factors, including without limitation, the Company’s
ability to achieve profitable operations, customer acceptance of
new products, the effects of the spread of the coronavirus
(COVID-19) and future measures taken by authorities in the
countries wherein the Company has supply chain partners, the demand
for the Company’s products and the Company’s customers’ economic
condition, the impact of competitive products and pricing,
successfully managing and, general economic conditions and other
risk factors detailed in the Company’s filings with the United
States Securities and Exchange Commission. The forward-looking
statements contained in this press release are made as of the date
of this press release, and the Company does not undertake any
responsibility to update the forward-looking statements in this
release, except in accordance with applicable law.
For further information, please
contact:
Investor and Media
Contactir_us@treasuregroup.co
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