Leading Companies TechTarget & HG Data Partner to Deliver Real Purchase Intent & Technology Install Data Together for the Fir...
May 10 2017 - 4:07PM
Business Wire
Partnership Unlocks New Value for B2B Marketing and Sales
Teams by Integrating HG Data Tech Installation Data Directly into
TechTarget’s Priority Engine Purchase Intent Insight
Platform
Leading purchase intent-driven marketing and sales services
company TechTarget, Inc. (Nasdaq: TTGT) and HG Data, the
leader in B2B market intelligence for sales, marketing and
analytics, today announced a strategic partnership to deliver
technology install information directly within TechTarget’s
Priority EngineTM purchase intent insight platform. The first
offering of its kind in the market, the data integration will allow
marketing and sales teams to access install base information and
activity-based data at both the account and contact level in the
same platform.
“Priority Engine already provides the most in-depth purchase
intent insight available for the B2B tech market,” said Michael
Cotoia, CEO,TechTarget. “We are constantly improving our platform
to help our customers more easily identify and target the best
accounts and prospects for their marketing programs. By further
enriching our clients’ understanding of their audiences with HG
Data’s comprehensive technographic data, this partnership delivers
additional targeting precision, orchestration insight and messaging
guidance to drive ROI and pipeline contribution.”
A central component of TechTarget’s IT Deal Alert™ suite,
Priority Engine is a SaaS-based data and marketing analytics tool
that provides direct, real-time access to ranked accounts and named
prospects who are actively researching enterprise technology
purchases in specific markets. Priority Engine provides advanced
views on the topical interests of accounts as well as information
on which vendors they are considering. The addition of data from HG
Data further enhances marketers’ efforts to discover active
accounts and prospects specific to the types of technologies they
have installed. The synergy between the two provides marketers with
unique opportunity across the value chain to enhance strategy and
improve targeting within demand generation, account-based marketing
programs, and content-driven marketing and sales activities as a
whole, including use cases like:
- Enhanced account scoring and nurturing
with richer information and stronger signals
- Competitive conquesting - knowing what
is installed and when specific buying teams are considering a
change
- Targeting active prospects at the right
time based on a specific installation profile combined with
micro-customized messaging
- Prioritizing specific accounts showing
inbound demand as well as for outbound account-based marketing and
sales programs
- Improving propensity to buy and at-risk
account models using install data enhanced with real,
activity-based purchase intent insight
“Every application of our data is tailored. We’re working
side-by-side with TechTarget to deliver technology insights in
innovative ways,” said Craig Harris, CEO, HG Data. “By further
enriching TechTarget’s powerful intent behavior knowledge with our
industry-leading tech install and usage information, this
partnership provides customers with the holistic understanding
necessary to create and close more opportunities.”
TechTarget has become a leader in the market because of how its
unmatched purchase intent insight is created and delivered. The
depth and breadth of content across TechTarget’s extensive network
of more than 140 technology-specific web sites make it possible to
understand behavior and audience activity in ways that are not
available from other methods.
To learn more about TechTarget’s industry-leading portfolio of
purchase intent-driven solutions, please contact us at
PriorityEngine@TechTarget.com today.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
About HG Data
HG Data uses advanced data science to deliver actionable
insights that give B2B companies the competitive advantage they
need to succeed. The best-in-class leader for accurate
technographics, based on machine learning and advanced data
science, HG Data provides B2B marketers with better intelligence to
increase their ability to analyze, segment, and speak to their
target markets, while innovative OEMs use our information to
enhance and differentiate their product offerings. Our proprietary
processing platform continuously analyzes billions of documents to
curate a comprehensive and unparalleled business intelligence
library of the software and hardware that companies use to run
their business. HG Data delivers precision targeting at scale. For
more information, visit hgdata.com.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Priority Engine are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170510006556/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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