Stein Mart Launches ‘Buy Online, Pick Up in Store’ at ALL Locations
September 17 2019 - 8:30AM
Stein Mart (NASDAQ: SMRT) today announced its Buy Online, Pick Up
in Store service (“BOPIS”), offering customers the option to
conveniently pick up most merchandise purchased on SteinMart.com at
a store of their choice. BOPIS, the latest addition to Stein Mart’s
continuing digital expansion, is now available at all 283 Stein
Mart store locations.
“BOPIS has been gaining momentum as a customer
experience differentiator and we’re thrilled to be the first U.S.
off-price retailer to offer this service,” said MaryAnne Morin,
Stein Mart’s President. “Customers want a quick and convenient
shopping journey. They also want to save time and money with free
in-store pickup. With BOPIS, we can provide both.”
The company expects about 15 percent of their
online orders will shift to instore pickup. By bringing a customer
into the store, shoppers are more likely to purchase additional
items. While enhancing the customer’s shopping experience, BOPIS
will also improve Stein Mart’s profitability by creating
incremental attachment sales and reducing shipping costs.
Expanding omni-channel capabilities is a
priority for Stein Mart. Earlier this year, the company also rolled
out Endless Aisle and Mobile Point-of-Sale technology which enables
store associates to use a mobile device to locate and order product
for customers and to perform mobile check-out to expedite
line-busting during peak selling periods. Last month, the company
launched Smart Fulfillment logic to identify the best location,
either warehouse or store, from which to ship a SteinMart.com
order. This technology accelerates shipping times and lowers direct
to consumer costs using an enterprise-wide view of inventory. These
and other omni-initiatives are differentiating Stein Mart from
other off-price retailers.
To learn more about Stein Mart’s BOPIS program,
visit https://www.steinmart.com/category/bopis.do
About Stein Mart:Stein Mart,
Inc. is a national specialty off-price retailer offering
designer and name-brand fashion apparel for him, for her and now
for Kids!, home décor, accessories and shoes at everyday discount
prices. Stein Mart provides real value that customers
love every day both in stores and online. The company operates 283
stores across 30 states. For more information, please
visit www.SteinMart.com.
For more
information:
Linda Tasseff, Director of External Communications and Investor
Relationsltasseff@steinmart.com 904-858-2639
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