SRSL Srs Labs, Inc. (MM)

- SRS TruMedia(TM) Delivers a Seamless, High-Quality Audio Experience for Video and Music Applications on Mobile Phones SANTA ANA, Calif., Jan. 20 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio and voice technologies, announced today that NEC has delivered the world's first mobile phones featuring SRS's advanced TruMedia suite. SRS TruMedia, developed for mobile entertainment, is a premium suite featuring state-of-art audio enriching technologies and advanced voice intelligibility processing technology. (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) NEC, a long time partner of SRS Labs', worked closely with SRS when designing their new multimedia mobile phones. After achieving tremendous success over the years with mobile phones featuring SRS WOW(R), NEC wanted to offer consumers a combination of crystal clear voice communications and superior entertainment experience particularly for multimedia applications such as One-segment TV, MP3 player, WMV files and the music video channel. SRS' all new, feature-rich TruMedia multimedia mobile audio suite proved to be just what NEC was looking for to boost the multimedia capabilities of its new family of mobile phones. The first models to feature SRS TruMedia are N-01A, N-02A, and N-04A. "SRS technologies offer a clear and demonstrable audio difference, so when we were designing our new phones to deliver a comprehensive and superior multimedia experience, SRS TruMedia was the obvious choice," says Mr. Kazuyuki Tsunoda, General Manager, Mobile Terminals Development Division, NEC Corporation. "We are very pleased to work so closely with the SRS experts when developing our new mobile phones. And, thanks to SRS TruMedia, we are very excited to bring to our customers the audio experience they've been asking for - one with realistic dimension and dynamic range, seamlessly integrated into a potent audio suite." The patented SRS technologies featured in SRS TruMedia not only provide voice intelligibility for clear communication, but also offer a thrilling, cinema-like 5.1 surround sound experience over headphones when viewing multichannel video content. Users are fully engaged with natural and immersive 3D audio from stereo and music files. Regardless of media content, with SRS TruMedia, consumers on-the-go will be delighted by a compelling entertainment experience complete with deep rich base! "While communication is still a number one feature of mobile phones, it is no longer the only use. Today's users demand superior multimedia capabilities in their phones, making a premium audio experience just as important as a clearly understood phone conversation," said Allen H. Gharapetian, vice president of marketing for SRS Labs. "SRS recognized the tremendous impact the growth of mobile video and multimedia applications would generate and developed SRS TruMedia to provide the premier solution for the mobile market. We are excited to have been able to work with NEC in developing the first phones to incorporate these technologies. Together, we're able to offer mobile consumers the best possible entertainment and communication experience, anywhere, anytime." SRS TruMedia also delivers the ultimate communication experience. Today's mobile lifestyle requires consumers to use devices in diverse, challenging, and oftentimes noisy environments. SRS TruMedia provides an active ambient noise management system, allowing phone's user to better hear, and be heard. In normal listening environments, the tonal quality of the spoken voice has a deep, rich bass. And when the phone is used in noisy environments, SRS TruMedia will sharpen the spoken voice and enhance the overall volume gain in real-time, remarkably improving voice intelligibility with the singular objective of helping the handset user better discern what the other party is saying. N-01A, N-02A, and N-04A are just the first of many NEC mobile phones to feature SRS TruMedia. These initial models each come in numerous color variations, feature a 3" or larger display screen and offer over 200 minutes (3G) of talk time. N-01A and N-02A are available through DOCOMO shops and other consumer electronics retail stores throughout Japan, N-04A is going to be released in March from January, 2009. To commemorate the launch of SRS TruMedia, SRS Labs is running a sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS solutions! The sweepstakes will take place January 20 - February 20, 2009. To enter for your chance to win, please visit http://www.srslabs.com/mobilesweeps. About SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc. Contact: Cyndee Pelino, Sr. Marketing Manager Michael Bingham, PR Manager 949-442-5518 949-442-5582 Investor Relations Contact: Matt Glover, Liolios Group, Inc. 949-574-3860 http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Sr. Marketing Manager, +1-949-442-5518, , or Michael Bingham, PR Manager, +1-949-442-5582, , both of SRS Labs, Inc.; Investor Relations, Matt Glover, Liolios Group, Inc., +1-949-574-3860, Web Site: http://www.srslabs.com/

Copyright