Xiran Expands Streaming Media Product Line With Entry-Level Digital Content Solution for Government and Commercial Enterprise Environments IRVINE, Calif., Dec. 3 /PRNewswire-FirstCall/ -- Xiran(TM), a division of SimpleTech, Inc. , today announced an entry-level extension to its line of streaming media acceleration products, providing an efficient, cost-effective and scalable digital media content delivery system. Xiran plans to publicly debut the new DirectPath(TM) Standard Streaming Media Kit (DPA-1200HS) at the Government Technology Expo, Dec 3-4 in Washington, D.C. The DPA-1200HS is a turnkey digital media streaming solution that distributes digital content across public or private IP networks for bandwidths of up to 100 Mbps. The DPA-1200 accelerator allows customers to reduce the cost of deploying streaming media solutions by enabling high-throughput streaming content to run on lower-cost hardware platforms. When installed on a low cost server, the DPA-1200 accelerator optimizes server performance and frees up the host processor by completely offloading streaming media protocols. This procedure improves the economy and speed of transporting digital media, making it possible to serve thousands of unique media streams (of varied bit rates) to thousands of users while decoding and filtering streaming media content at benchmarked speeds. The patented Xiran acceleration technology leaves the host system CPU free to complete other tasks more effectively, increasing overall system performance, while reducing the overall cost per stream. The DPA-1200HS streaming kit is ideal for government, healthcare, entertainment, service providers, and other corporate enterprise environments. The DPA-1200HS combines Xiran's DPA-1200 accelerator and Helix streaming media application server to deliver best-in-class streaming media performance, delivering up to 1500 unique, concurrent streams or media files, to make corporate communications, training, recruiting and other mission-critical applications more efficient and cost effective. With the DPA-1200HS, Xiran is the first vendor to provide an accelerated universal media delivery platform based on the Helix(TM) Universal Server streaming application, delivering all major file formats, including Windows(R) Media, RealAudio(R) and RealVideo(R), QuickTime and MPEG-1, MP3 and MPEG-4. Xiran's DirectPath Standard Streaming Media Kit is RealSystem(R) Gold Certified by Keylabs. "Government agencies and corporate enterprises face tight budget constraints and are searching for efficient methods with a high "Return On Investment" to communicate important security, policy and program information to their respective audiences," said Jeanclaude Toma, vice president of marketing and business development for Xiran. "By using Xiran's streaming media solutions for communications and training, enterprises and government agencies can realize the financial benefits and cumulative cost savings that the DPA-1200HS Streaming Media Kits are intended to provide." Competitively priced, the DPA-1200HS kit helps organizations improve efficiency, increase productivity and drive down operating costs associated with commercial, government and military communications, e-Learning and training, Internet-based surveillance and online advertising. "Xiran's scalable streaming media acceleration technology is a great application for Helix technology, providing customers with a wide range of streaming functionality and flexibility. We expect that this will go a long way to ease implementation of streaming media technology for budget-strapped agencies, as well as businesses that may lack in-house technical skills," said Art Hawkins, general manager of strategic alliances for RealNetworks, the global leader in digital media services and software for consumers and businesses. Price & Availability The suggested MSRP for the DPA-1200HS kit starts at $9,990. The DPA-1200HS kit consists of a DPA-1200 accelerator, optimized Helix Universal streaming media server application and user documentation. General availability of the DPA-1200HS kit is expected in January 2004. About Xiran Xiran, a division of SimpleTech (NASDAQ:STEC), develops board-level solutions that optimize server performance for content delivery applications, including streaming media and video-on-demand, and networked storage applications, including IP storage. Located in Irvine, California, the division combines proprietary hardware, firmware and software to implement its DirectPath family of products and systems. These are aimed at improving Serverwidth and performance in several high growth markets ranging from streaming media and video-on-demand to emerging enterprise applications involving IP storage networks. For more information, visit the division's website at http://www.xiran.com/ . About SimpleTech SimpleTech, Inc. designs, manufactures and markets custom and open-standard memory solutions based on Flash and DRAM memory technologies. Headquartered in Santa Ana, California, the company offers a comprehensive line of over 2,500 products and specializes in developing high-density memory modules, memory cards and storage drives. For more information, please contact the company's Investor Relations department at (949) 260-8328 ( ) or visit http://www.simpletech.com/ . Safe Harbor This release may contain forward-looking statements that involve risks and uncertainties, including, but not limited to, statements concerning the efficiency, cost-effectiveness and scalability of the DirectPath(TM) Standard Streaming Media Kit, DPA-1200HS, the performance of the DPA-1200HS kit, the cost reductions in the deployment of streaming media solutions through the use of the DPA-1200 accelerator, the DPA-1200 accelerator's ability to optimize server performance and improve the economy and speed of transporting digital media and serve thousands of users at benchmark speeds, the Xiran acceleration technology's ability to leave the host CPU free to complete other tasks more efficiently and increase overall system performance while reducing over cost per stream, the DPA-1200HS kit's suitability for government, healthcare, entertainment, service providers and other corporate enterprise environments, DPA-1200's best-in-class streaming media performance, the DPA-1200HS kit's ability to make applications more efficient and cost-effective, the financial benefits and cost-savings provided by the DPA-1200 HS kit, and the ability of the DPA-1200 DPA kit to help organizations improve efficiency, increase productivity and drive down operating costs. Actual results may also differ materially from the results predicted. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" in filings with the Securities and Exchange Commission made from time to time by SimpleTech, including its Annual Report on Form 10-K, its quarterly reports on Form 10-Q, and its current reports on Form 8-K. Other factors that could cause our actual results to differ materially from those expressed or implied in the forward-looking statements include the following risks: DirectPath(TM) Standard Streaming Media Kit (DPA-1200HS) may not perform in the manner anticipated, customers may not realize the financial benefits and cost-savings anticipated through the use of the DPA-1200HS, and customer demand for the DPA-1200HS kits may be lower than expected. Xiran and SimpleTech undertake no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. DATASOURCE: SimpleTech, Inc. CONTACT: Mark Smith of JPR Communications, +1-818-386-0403, , for SimpleTech, Inc.; or Elaine Marshall, Director of Public Relations, +1-949-260-8219, or , or investors, Mitch Gellman, Director of Investor Relations, +1-949-260-8328, , both of SimpleTech, Inc. Web site: http://www.simpletech.com/

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