Roku Hits Major Milestones, Surpassing 80 Million Active Accounts and More than 100 Billion Streaming Hours in 2023
February 15 2024 - 4:05PM
Business Wire
TV streaming pioneer sees continued growth in
scale and engagement as a top choice for viewers’ TV experience
Roku, Inc. (NASDAQ: ROKU) has more than 80 million active
accounts and counting, a major marker of the company’s growth and
scale as consumers continue to move to TV streaming. Viewer
engagement on Roku is also at a record high—for the first time,
more than 100 billion hours were streamed on the platform in 2023,
averaging a record of 4.1 hours per day per account in Q4.
Additionally, in the U.S., Roku’s active account base is now bigger
than the subscribers of the six largest traditional pay-TV
providers* combined.
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Roku, Inc. has more than 80 million
active accounts and counting, a major marker of the company’s
growth and scale as consumers continue to move to TV streaming.
(Graphic: Business Wire)
“As the leading TV streaming platform, Roku aims to make
television better for everyone,” said Anthony Wood, Founder and
CEO, Roku. “In a world where one day all TV will be streamed,
we’re immensely proud to be the programmer of the home screen for
more than 80 million active accounts around the globe, connecting
people directly to what they love to watch.”
In 2023, Roku launched its own line of TVs and expanded the Roku
TV licensing program to include more than 30 partners, furthering
the reach of the Roku Operating System (OS). In select markets,
user experience updates, new features, and content discovery tools
like the Sports Experience, What to Watch, All Things Food, and All
Things Home were added to the platform. These enhancements, plus a
more informative and engaging Roku search, have led to increased
time spent on the platform and an easier, more enjoyable experience
for the Roku user.
Since the launch of its first streaming player in 2008, Roku has
put the needs and experience of the consumer at the center of its
offerings, such as The Roku Channel and Roku’s purpose-built OS.
Through its streaming players, Roku TV program, Roku-branded TVs,
and continuous innovation on its platform, the company will
continue to grow its scale and deliver a best-in-class TV streaming
experience for viewers. This continued growth helps the company on
its mission to be the global TV streaming platform that connects
and benefits the entire TV ecosystem, connecting content partners
to an engaged audience and providing advertisers with unique
capabilities to reach viewers.
Roku is the leading TV streaming platform in the U.S. and Mexico
by hours streamed (Hypothesis Group, Dec 2023) and is the #1
selling TV operating system in the U.S., Canada, and Mexico in Q4
(Source: Circana, Retail Tracking Service, Unit Sales, Oct-Dec 2023
combined).
*Leichtman Research Group, Nov 2023
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and TV-
related audio devices are available in various countries around the
world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to our our
future growth, strategies, and innovation; and the shift to TV
streaming. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Form 10-K for the
year ended December 31, 2022 and our Quarterly Report on Form 10-Q
for the quarter ended September 30, 2023. Copies of reports filed
with the SEC are posted on Roku’s website and are available from
Roku without charge.
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version on businesswire.com: https://www.businesswire.com/news/home/20240215076800/en/
Stephanie Tackach stackach@roku.com
Roku (NASDAQ:ROKU)
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