NASHVILLE, Tenn., Sept. 26, 2019 /PRNewswire/ -- Nashville Soccer
Club and Renasant Bank jointly announced today that Renasant Bank
has signed on as the club's first jersey sponsor and official
banking partner. Renasant will be featured on the club's first team
and academy home and away jerseys, which will be unveiled prior to
the start of the 25th Major League Soccer campaign in
2020. In addition to the jersey sponsorship, the four-year
partnership includes a strong community element as well as video
content and digital activations.
"Securing premier sponsorship partners is a fundamental step in
building a solid foundation in any major league sports team," said
Nashville SC CEO, Ian Ayre. "It's
important to find the right fit and share the right values to make
it a true partnership. Renasant shares the core values we
identified for Nashville SC from the outset, and their
organization, like ours, is ambitious and anchored in the
Nashville community. We feel
strongly that together, we can bring exciting and rewarding
experiences to our fans and are proud to be continuing our journey
into Major League Soccer with Renasant by our side."
Renasant President and CEO, Mitch
Waycaster concurred, "Nashville SC and Renasant share very
similar cultures both organizationally and as community-minded
leaders, which makes this partnership a great fit. Nashville is one of the nation's most
attractive markets for both business and sports, and this
partnership is a tremendous opportunity to enhance our brand
throughout the Southeast. We look forward to a successful
partnership as Nashville SC kicks off its inaugural season with
Renasant as its jersey sponsor and official bank."
Nashville SC's partnership with Renasant is a key milestone in
the club's journey towards its inaugural season in MLS. With less
than six months to go until its first MLS match, the club is
building a competitive roster both on and off the pitch. The
partnership becomes a pioneering move for Renasant as they take
their innovative mindset outside the financial services area and
into the sport of soccer.
"Both Nashville Soccer Club and Renasant have big plans in
Nashville in the coming years and
we're very excited about this partnership," said Nashville SC Chief
Revenue Officer, Will Alexander. "We
look forward to working together to bring our new relationship to
life in the coming months, particularly through the creative ways
that Renasant connects with its audience."
"As we continue to grow our presence and increase our market
share in Nashville and Middle
Tennessee, we're excited to have found a strategic business partner
with a similar winning mindset in Nashville SC," said Renasant Bank
Middle Tennessee President, John
Bearden. "Putting our name on the Nashville SC jersey
represents our ongoing commitment to supporting Nashville as a city, and we're excited to be
Nashville SC's premier jersey sponsor as well as official banking
partner."
In addition to innovation, the brands share values in their
humble beginnings. Just as Nashville SC came to life through the
vision, determination and passion of its supporters and community,
Renasant opened its first branch in a Lee
County, Mississippi, bakery in 1904. Since then, Renasant
has grown to become one of the Southeast's strongest financial
institutions with $12.9 billion in
assets and more than 190 banking, mortgage, wealth management and
insurance offices across the Southeast, including 20 locations in
the state of Tennessee. Renasant
was named Time Magazine's Money.com "Best Bank in South" for
2019.
Moving forward, the partners will combine forces to reach, serve
and strengthen their communities across the Nashville area, the state of Tennessee and the entire Southeast. In
addition, Nashville SC fans will soon be able to show their fandom
with a co-branded debit card and benefit from other exclusive
opportunities.
Join Nashville SC in its inaugural season in MLS by becoming a
Season Ticket Member here or by calling a club
representative at 615-750-8800.
About Nashville SC:
Nashville SC is
Nashville's professional soccer
club and is in the midst of its second season in the USL
Championship. The club will move to Major League Soccer in
2020. For more information, visit
NashvilleSC.com and follow the club at @NashvilleSC
on Instagram, Facebook,
Twitter and Spotify.
About Renasant:
Renasant Bank, a 115
year-old financial services institution, is a wholly-owned
subsidiary of Renasant Corporation (NASDAQ: RNST). Renasant
has assets of approximately $12.9
billion and operates more than 190 banking, mortgage, wealth
management and insurance offices throughout Mississippi, Tennessee, Alabama, Florida and Georgia.
NSC Media Contact: Cristina Maíllo Belda
CMailloBelda@NashvilleSC.com
(240) 602-0488
RNST Media Contact: John
Oxford
joxford@renasant.com
(662) 680-1219
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SOURCE Renasant Bank