The RealReal Hosts Designer Mask Sale in Support of Frontline Workers
May 18 2020 - 1:00PM
Today, The RealReal (Nasdaq: REAL)—the world’s largest online
marketplace for authenticated, consigned luxury goods—is launching
a charity mask sale with proceeds to support the Fashion Girls for
Humanity Gowns for Good Made In America initiative, which provides
PPE made by small businesses in the fashion and garment industries
to frontline medical workers.
Hosted in partnership with Fashion Girls for Humanity, the sale
features a curated collection of custom masks by Albertus
Swanepoel, Alabama Chanin, Collina Strada, Greg Lauren, Karla
Colletto, Maison Modulare, M.Patmos and Sea. These reusable masks
are designed for universal masking to arm the public with face
masks that are both functional and fashionable. The RealReal is
donating 100 percent of its proceeds from the mask sale to Gowns
for Good, as well as providing transportation to deliver its gowns
from NYC Garment District makers to local hospitals in need.
“The health and well-being of every community has been impacted
by COVID-19, and we believe it’s through all of us contributing
what we can that we will get through this together,” said Julie
Wainwright, CEO of The RealReal. “This is just one of many ways
we’re protecting the frontline workers providing essential services
to us all and supporting designers as they adapt to sustain their
brands and teams amidst the pandemic.”
In addition to its support for Gowns for Good, The RealReal has
donated more than 200,000 surgical masks to the states of
California, New Jersey and New York. The company is also collecting
unused medical supplies from its consignors and distributing them
to hospitals and social service organizations, as well as
partnering with GetUsPPE to help store and distribute PPE for
health-care workers.
The RealReal has dedicated 50,000 square feet of space in its
Perth Amboy, New Jersey, warehouse for the exclusive use of CFDA
(Council of Fashion Designers of America) members and affiliates in
need of storage space, as well as donated to support its A Common
Thread initiative.
About The RealReal, Inc.The RealReal is the
world’s largest online marketplace for authenticated, consigned
luxury goods. With a rigorous authentication process overseen by
experts, The RealReal provides a safe and reliable platform for
consumers to buy and sell their luxury items. We have 150+ in-house
gemologists, horologists and brand authenticators who inspect
thousands of items each day. As a sustainable company, we give new
life to pieces by hundreds of brands, from Gucci to Cartier,
supporting the circular economy. We make consigning effortless with
free in-home pickup, drop-off service and direct shipping for
individual consignors and estates. At our stores in LA, NYC and San
Francisco, customers can shop, consign, and meet with our experts.
At our 10 Luxury Consignment Offices, three of which are in our
retail stores, our expert staff provides free valuations.
About Fashion Girls For HumanityFashion Girls
For Humanity (FGFH) is a charitable 501(c)(3) nonprofit
organization that was founded by fashion industry leaders Julie
Gilhart, Kikka Hanazawa, Miki Higasa, and Tomoko Ogura in the wake
of the 2011 Japan Earthquake and Tsunami Disaster. Since
then, FGFH has evolved its mission to bring humanitarian services
and funds to communities in need through its global network of
fashion and design industry professionals.
In response to the current COVID-19 pandemic, FGFH is taking
action to support our Frontline healthcare workers in dire need of
Personal Protective Equipment (PPE). They are raising funds
for their Gowns for Good Made in America initiative in partnership
with Fashion For The Front Lines and Care+Wear. The
initiative will use the funding to support small businesses within
the fashion and garment industries in the US that have pivoted
their manufacturing to create PPE to keep their factories operating
and their staff employed. The PPE produced in these factories
will then be donated to the hospitals with the most need
nationwide.
The RealReal Press Contact:Erin SantyHead of
Communicationspr@therealreal.com
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