Collaboration brings a new, exclusive line of
high-quality dog supplies, apparel, toys and travel gear made for
the outdoors to Petco pet care centers, petco.com, the Petco app
and Backcountry.com
SAN
DIEGO, May 2, 2022 /PRNewswire/ -- Petco Health
and Wellness Company, Inc. (Nasdaq: WOOF) and Backcountry, the
premier outdoor specialty retailer, today announced the launch of
"Backcountry x Petco," an exclusive collection of pet gear designed
for outdoor enthusiasts and active dogs. Backcountry and Petco
collaborated on the premium, innovative assortment, including dog
supplies, apparel, accessories, toys and travel products for
summer, plus a subsequent line launching in the fall. The summer
line is now available exclusively at most Petco pet care centers
nationally, as well as at petco.com/backcountry, the Petco
app and backcountry.com/petco.
"84% of Backcountry customers have dogs in the household and
consider their furry friends important members of the family," says
Backcountry CEO, Melanie Cox.
"Backcountry has always cherished adventure pets, so our
partnership with Petco couldn't be a more natural fit. When you
bring together outdoor experts and the best in pet care, you end up
with a thoughtfully crafted product line for pets at the same
quality we expect as humans. We're proud to offer premium products
built to connect family members to the outdoors, whether they have
two legs or four."
"Backcountry x Petco" features easy to clean, water- and
stain-resistant fabrics, as well as a variety of apparel and
accessory styles to accommodate dogs of all shapes and sizes. The
collection provides pets and pet parents with durable, trustworthy
products that help keep pets happy and healthy as they accompany
their humans on every outing.
"With more pets in homes than ever before and continued interest
in shared outdoor experiences, there's a whole new generation of
pet parents eager to explore the outdoors – and bring their pets
along for the ride," said Aaron
Weiss, Senior Vice President, Owned Brands at Petco. "Our
customers are looking for functional solutions, tailored to the
changing seasons, that really hold up and offer protection against
the elements for outdoor activities like camping and hiking. Our
partnership with Backcountry has allowed us to combine our more
than 55 years' worth of expertise in designing pet products with
their top-notch experience in all things outdoors for a premier
line of pet gear that helps active pets thrive and meets the
evolving needs of our customers."
Designed to help pets remain safe and protected during outdoor
activities, the collection ranges from apparel and accessories such
as dog t-shirts, jackets and bandanas and supplies like collars,
harnesses, leashes and flotation devices, to sturdy toys for
physical and mental stimulation and travel necessities including
collapsible food and water bowls, foldable crates, and portable
sleeping bags and travel mats.
For more information on the "Backcountry x Petco" collection,
visit petco.com/backcountry and backcountry.com/petco.
About Petco, The Health + Wellness Co.:
Petco is a category-defining health and wellness company focused on
improving the lives of pets, pet parents and our own Petco
partners. Since 1965, we've consistently set new standards in pet
care while delivering comprehensive pet wellness products, services
and solutions, and creating communities that deepen the pet-pet
parent bond. We operate more than 1,500 pet care centers across
the U.S., Mexico and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally
at petco.com and on the Petco app. In
tandem with Petco Love (formerly the Petco
Foundation), an independent nonprofit organization, we work with
and support thousands of local animal welfare groups across the
country and, through in-store adoption events, we've helped find
homes for more than 6.5 million animals.
About Backcountry
From the one-on-one expertise of our Gearheads to our epic
selection of the best in both style and performance, Backcountry
has been a leading outdoor retailer since 1996. Dialing in your
gear closet, exploring your backcountry, recharging with
après—Backcountry elevates the entire outdoor experience. In 2018,
Backcountry began building its own Gearhead-inspired products; the
fast-growing Built By Backcountry ski, MTB, climb, hike,
fly fish, and après lines include collabs with brands like GORE-TEX
Technology, Burton, and Simms. Seek it, find it, send it—the Goat
takes you further.
Media Contacts:
For Petco:
Yvonne Tarrab
yvonne.tarrab@petco.com
For Backcountry:
Katie Hostetler
katie.hostetler@rygr.us
970-924-0704 ext: 2108
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SOURCE Petco Health and Wellness Company, Inc.