Aspiring Latin urban music artists are
invited to participate in the "Rockstar Energy Presents:
Mic Check con Myke Towers" contest for the chance to
open for Myke Towers on stage in
2024
PURCHASE, N.Y., Dec. 7, 2023
/PRNewswire/ -- Rockstar Energy Drink and globally renowned Puerto
Rican rapper and songwriter Myke
Towers today announced "Rockstar Energy Presents:
Mic Check con Myke Towers," a national campaign to discover
the next generation of aspiring Latin urban music stars. The
campaign, which is part of a larger partnership between Rockstar
Energy and Towers that kicked off in 2023, offers emerging artists
a once-in-a-lifetime opportunity to be personally selected as the
next big act on the Latin urban music scene by Towers and help
launch their career to new heights.
Towers, an award-winning artist renowned for his chart-topping
Latin urban anthems like 'LALA' and 'Girl,' will act as head talent
scout to handpick one winner who will be catapulted into the
spotlight. This upcoming artist will not only gain recognition as a
rising star but also have the unique privilege of performing as an
opening act for Towers at a show in 2024. The winner will also
receive the full star treatment from Rockstar Energy, inclusive of
ongoing preparation and an artist development fund to help them
step into stardom and shine on stage at the big show.
"We are thrilled to collaborate with Myke Towers in this exhilarating quest to
support the next generation of Latin urban music stars and provide
them with recognition and a platform to launch their career," said
Fabiola Torres, SVP, CMO Energy
Portfolio / SVP Hispanic Business Unit in Beverages at PepsiCo.
"Music is built into the DNA of Rockstar Energy. It is with immense
pride that we offer Latin urban artists, who have proven to be a
transformative force in the music industry, the right energy to
shine in any situation as they grow their career and help turn
their dreams into reality."
Rockstar Energy and Myke Towers
are calling all aspiring Latin urban music artists to submit a
short video performance of an original song to the official
campaign microsite RockstarEnergyMykeCheck.com. A judging
panel comprised of industry experts will evaluate entries for
originality, showmanship and overall talent. Submissions will be
accepted from December 7, 2023, until
January 23, 2024. Myke Towers will review the top three
submissions and then personally select one talented artist to be
propelled into the spotlight as the Latin urban music scene's
newest sensation.
"I'm excited to join Rockstar Energy on this journey of
empowering the next generation of Latin urban talent," said Towers.
"I know all about the heart and relentless determination that it
takes to break into the music industry. I strongly believe in
paying it forward to give artists the opportunity to shine and get
one step closer to achieving their dreams because I've walked the
same path to achieve my own."
To keep up with the latest on Rockstar Energy's partnership with
Myke Towers, follow
@RockstarEnergy.
*"Rockstar Energy Presents: Mic
Check con Myke Towers" Contest Details: No Purchase
Necessary. The contest is open only to legal U.S. residents
residing in one of the fifty United
States, District of
Columbia or Puerto Rico who
are 18 years old or older (except 19 years or older in Alabama or Nebraska). Ends 1/23/24, 11:59:59 p.m. ET. For full entry details and more
information about the contest, please visit
RockstarEnergyMykeCheck.com. The winner will be announced on
February 21, 2024. Terms and
exclusions apply.*
About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink produces beverages that
celebrate the young hustlers focused on their journey. With over 20
Rockstar Energy products and five sublines available at convenience
and grocery outlets in over 30 countries globally, Rockstar Energy
gives you a bold, refreshing boost, full of benefits and loaded
with flavors. For more information, visit
www.rockstarenergy.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complimentary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for the planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
About Myke Towers
Four-time Latin GRAMMY® Award-nominated rapper and singer,
Myke Towers, has grown into one of
Puerto Rico's top lyricists,
melding streetwise storytelling and massive pop hooks into a career
filled with chart-topping anthems.
With his fourth studio album released in March, LA VIDA ES UNA,
Myke reintroduced himself in a new era, taking his listeners on a
sonic journey through globalized music that includes Alt-pop,
afrobeat, and reggae. The album features the hit singles
"MI DROGA", which Myke performed at
the 2023 Latin American Music Awards, and "ULALA" featuring Daddy
Yankee, which hit #1 on the Latin Airplay charts. The album's hit
song "LALA" is having a cultural and global impact, skyrocketing to
number 1 on Spotify's Top 50 Global chart. The track has amassed
over 562 million streams combined, has generated millions of
creations on TikTok, and has hit #1 in Spain, Chile,
Bolivia, Colombia, Costa
Rica, Guatemala,
Nicaragua, Venezuela, Ecuador, Paraguay, Peru, Honduras and El
Salvador.
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SOURCE PepsiCo, Inc.; Rockstar Energy Drink