Cheetos lovers can celebrate with
Cheetle-inspired, limited-edition merch straight from the runway
along with Milk Bar's Cheetle-infused Birthday Cake
PLANO,
Texas, Sept. 7, 2023 /PRNewswire/
-- Cheetos® last night hosted "Cheetos 75th: The
Mark of Mischief," a birthday bash celebrating 75 years of the
brand leaving its orange mark on pop culture. To commemorate
the milestone and help jumpstart fashion's biggest week with a
playful mischievousness, party-host Chester Cheetah®
surprised Cheetos fans and VIP party guests with a runway
collection showcasing his orange, black and fiery influence over
seven decades. Joining Chester was pastry-master Christina Tosi of award-winning bakery Milk Bar
who revealed a new, exclusive Cheetos cake to mark the diamond
birthday.
"Since its creation, Cheetos has stolen the spotlight at
cultural moments around the world and inspired fans to rock orange
fingertips unapologetically," said Tina
Mahal, senior vice president of brand marketing at
Frito-Lay. "The 75th birthday party was a chance to celebrate a
snack that never goes out of style with our fans."
Created by the renowned New York
City-based fashion historian and stylist Gabriel Held, the Cheetle®-inspired
clothing collection embodies Chester's playful and mischievous
energy while showcasing catwalk-approved class. The showstopping
orange runway also featured an exclusive Cheetos handbag designed
by Collina Strada and modeled by
fashion influencers Jaime Xie and
Jazzelle. To help fashion fiends and Cheetos connoisseurs usher in
a new era of mischief, Cheetos lovers can purchase the bag seen on
the runway at Cheetos75Collection.com while supplies last. Cheetos
fans can also get the hottest look through the Flamin' Hot Cheetos
x Alamar Cosmetics limited-edition, five-piece makeup collection,
available in early October on alamarcosmetics.com.
"As a fashion historian and stylist, I was inspired by the
Cheetos legacy to create a collection that spanned decades while
reflecting the brand's modern, effortless swag," said Held. "With
the help of style icon and notorious animal-print-lover Chester
Cheetah, we showcased styles that are as timeless and bold as
Cheetos and put a lasting orange paw print on the fashion
industry."
As a final surprise at "Cheetos 75th: The Mark of Mischief,"
Chester and Tosi unveiled the one-of-a-kind Cheetos Milk Bar
birthday cake that puts a mischievous twist on mixing savory and
sweet. The limited-edition cake features layers of Cheetle-infused
birthday frosting, rainbow-flecked cake, and crunchy Cheetos
throughout. To keep the party going, fans nationwide can purchase
slices at MilkBarStore.com or at Milk Bar's New York and Los Angeles Flagship bakeries
while supplies last. A portion of the proceeds from the cake sales
will benefit The Birthday Party Project, a non-profit organization
dedicated to bringing joy-filled birthday celebrations to children
experiencing homelessness.
"Out-of-the-box flavor combinations are what I love about baking
– remixing my favorites into something fresh and first-of-its-kind.
Cheetos dunked straight into with vanilla frosting has been a dirty
dessert secret of mine for years, so this cake is a match made in
snacking heaven to me," said Tosi. "Both Milk Bar and Cheetos have
built such loyal communities thanks to our unexpected innovations,
and now fans can celebrate with the dessert mashup they never knew
they needed. Trust me, it's a 'run don't walk' situation."
Last month, lucky Cheetos fans won exclusive access to the Mark
of Mischief party by sending a Cameo of Chester to a friend. Fans
who didn't get a virtual visit from Chester can still send a free
Cameo to celebrate their own milestones while supplies last.
Anyone who didn't make it past the orange velvet ropes yesterday
can view highlights from the party on the Cheetos Instagram and
YouTube channel.
About Cheetos
Cheetos is one of the many brands
that make up Frito-Lay North America, the $19 billion convenient
foods division of PepsiCo, Inc. (Nasdaq: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, the Snack Chat
blog, www.snacks.com and on
Twitter www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn snack, SunChips® multigrain snacks
and Fritos® corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's®,
Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America