Chester Cheetah and Bad Bunny ask "What Would
You Do?" for chance to win cash prizing from Deja tu Huella
Fund
PLANO,
Texas, July 18, 2022 /PRNewswire/ -- Cheetos and
global recording artist Bad Bunny are at it again: teaming up for
the third consecutive year to support Hispanic communities across
the U.S. and Puerto Rico through
the Deja tu Huella (Leave Your Mark) campaign. Since 2020, the Deja
tu Huella campaign has recognized Hispanic communities and called
on fans to leave their mark on all they do. This year, the Deja tu
Huella notion will be brought to life with the launch of the
$500,000 Deja tu Huella Fund.
![CHEETOS® AND BAD BUNNY TO HELP FANS LEAVE THEIR MARK IN U.S. HISPANIC COMMUNITIES WITH LAUNCH OF $500,000 DEJA TU HUELLA FUND CHEETOS® AND BAD BUNNY TO HELP FANS LEAVE THEIR MARK IN U.S. HISPANIC COMMUNITIES WITH LAUNCH OF $500,000 DEJA TU HUELLA FUND](https://mma.prnewswire.com/media/1860491/Deja_tu_Huella.jpg)
Cheetos and Bad Bunny kicked off year three of their partnership
in May with Cheetos' new television commercial, Magic Touch. The
commercial, which debuted during the 2022 Billboard Music Awards
and featured new music off Bad Bunny's latest album, Un Verano
Sin Ti, spotlights the "magic touch" the Hispanic community
possesses to transform the world around them. Now, with the launch
of the Deja tu Huella Fund, Cheetos® and Bad Bunny
will award $25,000 each to 20
individuals using their "magic touch" to impact Hispanic
communities.
"I am proud to partner with Cheetos for a third year. Cheetos is
known to celebrate all forms of self expression, and, each year,
we've been able to support people out there leaving their mark,"
said Bad Bunny. "From expanding the Latin Music category at the
American Music Awards in 2020 to collaborating with adidas for an
exclusive fashion line in 2021, and now the Deja tu Huella Fund
this year, Cheetos has shown its commitment to a community that has
impacted and continues to impact my life tremendously."
Between July 18 and August 19,
fans are invited to share through TikTok how they would use
$25,000 to make a positive impact on
Hispanic communities in the U.S. and Puerto Rico. Whether through art, music,
fashion, food, education, community service or something else,
everyone has the power to transform the world around them – and
Chester Cheetah wants to hear about it. To enter for a chance to
win $25,000, fans can use the
#DejatuHuellaFund and #Entry hashtags when sharing their TikTok
video that showcases how they'd use the fund to effect positive
change.
"As a brand known for leaving its mark in culture, Cheetos is
here to encourage others to do the same," said Stacy Taffet, senior vice president of marketing
at Frito-Lay. "In the third iteration of the Deja tu Huella
campaign, we're eager to support fans on the ground in Hispanic
communities across the U.S. and Puerto
Rico. We're excited to hear from so many amazing individuals
and learn more about the impressive ways they are taking
action."
The Deja tu Huella Fund is the next iteration of the Cheetos
Estudiante Fund that launched during the 2021 campaign. That year,
Cheetos joined forces with Bad Bunny and The Good Bunny Foundation
to roll out a one-of-a-kind fashion collaboration with adidas to
benefit the Estudiante Fund. The profits from the sale of the
collection, along with Cheetos' contribution, provided $500,000 to help fund scholarships for fans who
were leaving their mark on their communities. Cheetos' activity
complements the PepsiCo and PepsiCo Foundation commitment to the
Hispanic community, with $172 million
in support over five years to further build on its long-standing
efforts to address racial inequality.
For more information about the campaign, details on how to enter
and for official rules, visit Cheetos.com/DejatuHuella.
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North America, the $19 billion convenient foods division of PepsiCo,
Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay.
About Frito-Lay North
America
Frito-Lay North
America is the $19 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded
dips, SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
About Bad Bunny
Bad Bunny is a multi-platinum
recording artist, multiple Latin GRAMMY and GRAMMY winner, who
consistently manages to break international barriers and dismantle
cultural norms, becoming a global icon of culture and
entertainment. In 2021, he was named one of Billboard's 10 most
popular superstars in the world and earned the title of the #1
Latin artist of the year for a third consecutive year. In addition,
after amassing an impressive more than 9.1 billion streams, he
became the only Latin artist who, for two consecutive years, has
been proclaimed the most listened to artist globally on Spotify –
all of this without releasing a new album.
In mid-2021, the artist quickly sold-out tickets to his upcoming
tour, "El Último Tour del Mundo 2022," and made history by
achieving the best-performing sales day on Ticketmaster for any
tour since 2018, selling a total of 500,000 tickets. Furthering his
legacy, Bad Bunny also managed to break his own record as the
artist with the most Top 10 entries on Billboard's "Hot Latin
Songs" chart since its inception, reigning with a total of 45
entries. Currently, Bad Bunny is the highest-ranking Latin artist
on Billboard's annual "Top Artists" chart, holding the #16 spot.
Additionally, his albums "El Último Tour del Mundo" and "YHLQMDLG"
are the only Spanish-language albums that have entered the top 40
of the annual "Top Albums" chart.
About the Good Bunny Foundation
The Good Bunny
Foundation works to improve the quality of life of Puerto Rican
youth through the support of youth arts and sports initiatives, in
collaboration with other non-profit organizations. The Foundation
led two relief initiatives providing aid after Hurricane María,
which included the handing out of meals and the complete
reconstruction of 10 homes. In 2018, the Foundation organized the
first annual "La Nueva Tradición" event, in which 30,000 Puerto
Rican children received gifts of toys and musical instruments.
Currently, the Foundation's efforts are focused on the Play Ball
Again initiative to restore Little League baseball fields in
different municipalities of Puerto
Rico.
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SOURCE Frito-Lay North
America