PLANO, Texas, Jan. 4, 2022 /PRNewswire/ -- British music
sensation Rick Astley returns to
star for a second year in Frito-Lay's "New Year, New You" campaign.
The 360-degree program spotlights Astley's hit song "Never Gonna
Give You Up" as a reminder that while traditional new year's
resolutions often focus on giving things up, consumers can seize
the moment to lean into what they love – particularly when it comes
to their favorite snacks. The 2022 "New Year, New You" campaign
builds on the popular Astley spot that originally debuted in
December 2020, this time with a new
contest component and a chance to duet with Astley on TikTok.
![RICK ASTLEY & FRITO-LAY® TEAM UP TO FLIP TRADITIONAL NEW YEAR’S RESOLUTIONS UPSIDE DOWN WITH “NEW YEAR NEW YOU” CAMPAIGN RICK ASTLEY & FRITO-LAY® TEAM UP TO FLIP TRADITIONAL NEW YEAR’S RESOLUTIONS UPSIDE DOWN WITH “NEW YEAR NEW YOU” CAMPAIGN](https://mma.prnewswire.com/media/1715963/Frito_Lay_North_America_Rick_Astley.jpg)
The "New Year, New You" campaign kicked off on Christmas Day
when a digital commercial featuring some of Frito-Lay's favorite
smarter-snacking choices, including SunChips® Harvest Cheddar,
Smartfood® popcorn in White Cheddar, SIMPLY Cheetos® Puffs White
Cheddar, and BAKED Lay's®, began airing on Facebook, Instagram,
YouTube, and Amazon, along with audio on Spotify. Scripted to the
tune of Astley's "Never Gonna Give You Up," the ad draws viewers in
with an upbeat message that strays from age-old new year's
resolutions of sacrifice and compromise and focuses on embracing
the things we love instead.
"Inspiring joy is at the core of what Frito-Lay does and, in
2022, we're flipping the script on new year's resolutions by
encouraging people to approach the upcoming year with a positive
mindset and focus on not giving up the things they love,"
said Ciara Dilley, Frito-Lay vice
president of marketing. "We're thrilled to have Rick back as part
of our 'New Year, New You' campaign that was imagined to help
celebrate the everyday things and find a little more balance in our
lives."
"No one should start a new year with a list of things they're
giving up, so I've partnered again with Frito-Lay to continue
encouraging people to do more of what they love," said
Astley. "The point of Frito-Lay's 'New Year, New You' campaign is
that we can still enjoy the things we love while also making
choices we feel good about. That doesn't just have to be about
snacking, either. It's an idea that can resonate across all areas
of our lives."
Frito-Lay amps its "New Year, New You" message beyond the
digital spot in which Astley appears with two opportunities for
consumers to get involved. Fans can visit
www.NeverGonnaGiveItUp.com through February
27 to share what they are "never giving up" in the new year
for a chance to win a $1,000 cash
prize and to see the official contest rules. Frito-Lay will select
18 individual winners, with two announced weekly through the
duration of the contest, based on written and video submissions
that project positivity, authenticity, and a lightheartedness about
why that "something" is so important to them for a total prizing
amount of $18,000.
On TikTok, consumers can duet "Never Gonna Give You Up"
alongside Astley while also sharing their "Never Gonna Give It Up"
un-resolution. The duet is assessable through Astley's TikTok
(@rickastleyofficial) and will be live in his feed through
February 17th.
For more information on Frito-Lay and the "New Year, New You"
campaign, you can follow Frito-Lay
on Twitter, Instagram, TikTok and Facebook or
visit www.fritolay.com.
About Frito-Lay North
America
Frito-Lay North
America is the $18 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, N.Y.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded
dips, SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North
America