PLANO, Texas, Dec. 2, 2021 /PRNewswire/ -- The legendary
Doritos Bowl is back on Twitch Rivals, the #1 destination for
competitive entertainment on Twitch, and Doritos is taking this
year's competition to another level. With one epic day of gameplay
on December 6 led by four top Twitch
creators playing five different games, for the first time, fans
will be able to watch some of their favorites play games that
they've never streamed before.
![Doritos® and Twitch Rivals North America Take This Year’s Doritos Bowl to Another Level® Doritos® and Twitch Rivals North America Take This Year’s Doritos Bowl to Another Level®](https://mma.prnewswire.com/media/1700807/Doritos_Bowl_Logo.jpg)
Having returned as an Official Marketing Partner for Twitch
Rivals North America, Doritos help the 12-week Doritos Disruptor
Series where team captains Swagg, itsHafu, lolTyler1 and iiTzTimmy
hosted community tournaments to identify their top players, the
four captains partook in a snake draft to build a robust squad of
20 people to join them on game day. The 2021 Doritos Bowl is the
finale event that will bring the creators' communities together and
feature all four game titles they played during their respective
Doritos Disruptor Series qualifying tournaments – Call of Duty:
Warzone, Hearthstone, League of Legends, and Golf with your Friends
– plus a surprise fifth game! One winning team will walk away as
the 2021 Doritos Bowl champions and take home a portion of the
$175,000 prize pool and a one-year
supply of Doritos.
"Bringing next-level experiences is at the core of who we are as
a brand, our fans have come to expect Doritos to deliver new and
exciting experiences," said Caio
Correa, senior director of marketing, Frito-Lay North
America. "We know creators tend to stick to the games and genres
they know, so we're bringing fans the opportunity to catch their
favorite Twitch influencer playing a game they may not typically
play. With over six hours of gameplay slated, this year's Doritos
Bowl is sure to deliver."
"I was thrilled when I heard Doritos would be hosting the
Doritos Bowl again this year on Twitch Rivals, and even more hyped
to be selected as one of the four captains," Kris 'Swagg' Lamberson
said. "I like to think my past experiences gives me an advantage
against the other teams, and I'm looking forward to schooling the
rest of the captains with the team I've built to win Bowl this
year."
Beginning at 12P.M. EDT on Monday,
December 6, fans can check out the Twitch Rivals channel where the
host will be live throughout one epic day of competition. The
tournament schedule is as follows:
- 12:00 P.M. EDT: Show opener
- 12:15 P.M. EDT: Golf With Your
Friends
- 12:15 P.M. EDT: Hearthstone
Battlegrounds
- 12:30 P.M. EDT: Call of Duty:
Warzone
- 12:45 P.M. EDT: League of
Legends
- 3:30 P.M. EDT: Mystery Game
- 5:30 P.M. EDT: Call of Duty:
Vanguard Showcase
- 6:30 P.M. EDT: Show closing
The first-ever Doritos Bowl took place at TwitchCon in 2018 and
made history as one of the biggest and boldest gaming events. The
2020 Doritos Bowl took the tournament up a notch with a three-day
event featuring the first-ever private lobby for a Twitch Rivals
Warzone event. This year's Doritos Bowl will go one step further
and introduce games that some top players have never streamed
before.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $17 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70 billion in net
revenue in 2020, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker,
Tropicana and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including 23 brands
that generate more than $1 billion each in estimated
annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information,
visit www.pepsico.com
About Twitch
Launched in 2011, Twitch is an interactive livestreaming service
and global community that comes together every day to create
unique, live, and unpredictable experiences from the interactions
of millions. It brings the joy of co-op to everything, from casual
gaming and world-class esports to anime marathons, music, and art
streams. Twitch also hosts TwitchCon, the biggest community event
of the year, where tens of thousands of people come together to
celebrate and connect with others who share their interests and
passions. We're always live at Twitch. Stay up to date on all
things Twitch on Twitter and on our Blog.
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SOURCE Frito-Lay North America