PURCHASE, N.Y., March 22, 2021 /PRNewswire/ -- Brisk, the
powerhouse iced tea brand known for its thirst-quenching flavors,
is unveiling its first national innovation in over five years:
Brisk Zero Sugar Lemon Iced Tea.
The new beverage has the same bold, refreshing flavor of Brisk
with zero grams of sugar and aims to inspire creators to
authentically express themselves through the tagline "All Great
Things Start from Zero."
To celebrate the launch, Brisk is reuniting with notable sneaker
artist Dan Gamache – better known as
"Mache" – to create custom, hand-painted sneakers inspired by the
new beverage and encourage other creators to seek inspiration from
the blank canvases in their daily lives, whether it be an empty
page, white wall, or brand new pair of shoes.
"I'm incredibly excited to be working with Brisk again after
five years to support the release of the new Brisk Zero Sugar Lemon
Iced Tea," says Mache. "Taking inspiration from the Brisk label,
I've created a sneaker design to illustrate firsthand how artists
can unlock their own creative potential, starting from zero and
turning it into something great."
Along with the product launch, Brisk is kicking off its "Unlock
Your Zero Drop" promotion today to give fans the chance to win
exclusive prizes – including one of five pairs of Mache's
hand-painted sneakers, premium art supplies, and more – by
purchasing Brisk Zero Sugar Lemon Iced Tea and other participating
Brisk products.
Every hour, Brisk is dropping exclusive prizes aimed at
supporting up-and-coming creators and inspiring them to unleash
their creativity and make something truly authentic. After
purchasing a Brisk Zero Sugar Lemon Iced Tea or other participating
Brisk product, consumers can enter to instantly win one of over
2,600 prizes by visiting DrinkBrisk.com/ZeroDrop and entering the
code found under the cap (or inside the box). All entries will be
automatically submitted into the grand prize sweepstakes,
ultimately awarding five winners with an exclusive package
including a pair of sneakers from Mache, a tablet, bucket hat,
pocket t-shirt, bomber jacket, pair of joggers, and more. For
24 hours a day, 56 days straight, someone will walk away a
winner.
Shining a light on the unique creative process for every
individual creator, Brisk is also releasing behind-the-scenes video
content spotlighting Mache and four up-and-coming visionaries:
multimedia artist duo Riiisa Boogie and Rezones, photographer
Mark Elzey, and graffiti artist Epic
Uno. The artists show how they capture the limitless potential of
creativity starting from zero in spots featured on DrinkBrisk.com
and Brisk's YouTube and social channels. This content marks a
continuation of Brisk's longstanding commitment to elevating
creators by providing a platform for artists to showcase their
self-expression.
"At Brisk, we celebrate creative individuality and work to
amplify voices of emerging talent, whether through our bottle
labels – each one created by a different artist – or inventive
campaigns aimed at supporting up-and-coming creators," says
Katrina McDonald, Senior Marketing
Director - Pepsi Lipton Partnership. "Our new Brisk Zero Sugar
Lemon Iced Tea product and programming shows that greatness can
always be achieved, even when starting from zero. We hope it
inspires artists to embrace the possibilities that come with
starting fresh and seeing where their creativity takes them."
A range of programs will also be released on Brisk social
channels to get fans excited about the drops including an "All
Great Things Start From Zero" Instagram influencer campaign,
#JustAddBrisk TikTok challenge, and a custom Twitter emoji that is
revealed by using the hashtags #UnlockYourZeroDrop and
#BriskZeroSugar.
Starting today, Brisk Zero Sugar Lemon Iced Tea is available in
1L bottles at retailers nationwide. 12-packs of 12-ounce cans are
available in select markets.
For more information, visit: DrinkBrisk.com/ZeroDrop.
About PepsiCo
PepsiCo (NASDAQ: PEP) products are
enjoyed by consumers more than one billion times a day in more than
200 countries and territories around the world. PepsiCo generated
more than $70 billion in net revenue
in 2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business
strategy and brands. For more information, visit
www.pepsico.com.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products with
sales in over 190 countries and reaching 2.5 billion consumers a
day. In the United States and Canada, the portfolio
includes brand icons such as: Axe, Ben & Jerry's, Breyers,
Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever
2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema,
Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple,
Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto,
TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names
are trademarks or registered trademarks of the Unilever Group of
Companies.
Unilever's Sustainable Living Plan (USLP) underpins the
company's strategy and commits to:
- Helping more than a billion people take action to improve their
health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating
costs and reducing risks. In 2018, the company's Sustainable Living
Brands grew 69% faster than the rest of the business, compared to
46% in 2017.
Since 2010 we have been taking action through the Unilever
Sustainable Living Plan to help more than a billion people improve
their health and well-being, halve our environmental footprint and
enhance the livelihoods of millions of people as we grow our
business. We have already made significant progress and continue to
expand our ambition – most recently committing to ensure 100% of
our plastic packaging is fully reusable, recyclable or compostable
by 2025. While there is still more to do, we are proud to have been
recognized in 2018 as sector leader in the Dow Jones Sustainability
Index and as the top-ranked company in the GlobeScan/SustainAbility
Global Corporate Sustainability Leaders survey, for the eighth
consecutive year.
For more information on Unilever U.S. and its brands
visit: www.unileverusa.com
For more information on Unilever Canada and its brands
visit: www.unilever.ca
For more information on the
USLP: www.unilever.com/sustainable-living/
About Mache
Dan Gamache
better known for his work under the name "Mache" has been an artist
most of his life and has made footwear his canvas of choice since
2004. He has tirelessly worked over 17 plus years to perfect his
craft. His attention to detail and ability to adapt to current
trends with his own twist many have considered him a pioneer and a
very well-respected artist in the industry. Over the years, Mache
has become one of the go-to footwear artists for several footwear
brands as well the NFL, MLB, NBA, and WWE to name a few.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/brisk-launches-new-zero-sugar-lemon-iced-tea-first-national-innovation-for-the-brand-in-over-five-years-301252885.html
SOURCE Brisk