PepsiCo Rebrands Aunt Jemima As Pearl Milling Company
February 09 2021 - 7:29PM
Dow Jones News
By Stephen Nakrosis
PepsiCo Inc. on Tuesday said its pancake mix and syrup varieties
previously found under the Aunt Jemima brand will now be sold under
the Pearl Milling Co. brand.
"Though new to store shelves, Pearl Milling Company was founded
in 1888 in St. Joseph, Missouri, and was the originator of the
iconic self-rising pancake mix that would later become known as
Aunt Jemima," PepsiCo said.
The company said Pearl Milling Company-branded products will
start to arrive in market in June and also said "products will
continue to be available under the Aunt Jemima name without the
character image until June."
PepsiCo also said "In the coming weeks, Pearl Milling Company
will also announce the details of a $1 million commitment to
empower and uplift Black girls and women, inviting the community to
visit its website and nominate non-profit organizations for an
opportunity to receive grants to further that mission."
--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
February 09, 2021 19:14 ET (00:14 GMT)
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