PLANO, Texas, Feb. 12, 2020 /PRNewswire/ -- Ruffles, the
Official Chip of the NBA, is going full-court press as the
presenting partner of the NBA All-Star Celebrity Game during
All-Star 2020 in Chicago. For the
third consecutive year, Ruffles returns with its in-game 4-point
RIDGE line to benefit charity – plus a new courtside lounge
featuring an appearance by Chicago's
own Anthony Davis, who just last
month unveiled his Ruffles Lime & Jalapeno chip flavor.
"The RIDGE" 4-point line, which resembles the ridges in Ruffles
potato chips, has amped up the star-studded game since its All-Star
debut in 2018. For every shot made at "The RIDGE" this year,
Ruffles will donate $4,000 dollars to
the Special Olympics to foster environments of acceptance and
inclusion in sports, with a minimum total donation of $40,000.
"NBA All-Star is the ultimate celebration of basketball culture
– from fashion and music to the celebrities and athletes converging
in the host city. Ruffles is proud to add our flavor thanks to our
longstanding relationship with the NBA and partnership with
Chicago's own Anthony Davis," said Sadira Furlow, vice president of marketing,
Frito-Lay North America. "Athletes and fans alike have enjoyed how
the 4-point 'RIDGE' line makes this weekend unique, and we're
aiming for more of the same with the VIP courtside lounge, while
continuing to support the Special Olympics' mission."
The all-new Ruffles Celebrity Game Lounge will host fans'
favorite basketball-loving celebrities and influencers for an
up-close and in-style view of the game or even get in on the action
themselves with fun activities like cornhole.
Off the court and in the local community, Ruffles, in
partnership with 2KFoundations, will be dedicating a refurbished
and redesigned basketball court to the Valentine Boys & Girls
Club of Chicago. With the backdrop of
NBA All-Star 2020, the new basketball court is a way to empower and
inspire youth in the South Side of Chicago who come to Valentine Boys & Girls Club
for a safe place to learn lifelong skills while having fun in a
caring environment.
ESPN will exclusively televise the 2020 NBA All-Star Celebrity
Game presented by Ruffles on Friday,
February 14, at 7 p.m. ET. The
event will take place at the Wintrust Arena in Chicago, Ill.
For more information, visit Ruffles.com or follow @Ruffles on
Facebook, Instagram, and Twitter.
About Ruffles
Ruffles is one of many Frito-Lay North
America brands – the $16 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack
Chat blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $64 billion in net revenue
in 2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE Frito-Lay