MIAMI, Jan. 21, 2020 /PRNewswire/ -- Today, Pepsi Zero
Sugar announced a Miami-flavored,
four-day lineup of Super Bowl LIV festivities that will take place
at the extra bright, extra vibrant Pepsi Neon Beach takeover.
The cola brand, known for its epic Super Bowl Halftime Shows and
commitment to some of the biggest music and entertainment moments
of the year, is bringing NFL talent, Grammy-Award winning artists,
globally-adored musicians and more to Pepsi Neon Beach, creating
the one-stop, ultimate destination for out-of-town fans and
Miami locals alike. Pepsi
Neon Beach will have all of South Beach buzzing with performances
and appearances from DJ Snoopadelic, Fat Joe and Friends,
Lil Jon, Adriana Lima and more surprise guests.
![(PRNewsfoto/PepsiCo) (PRNewsfoto/PepsiCo)](https://mma.prnewswire.com/media/1079792/Pepsi_Neon_Beach_at_The_Clevelander_for_Super_Bowl_LIV.jpg)
"We're so excited to have Super Bowl LIV in South Florida this year, working with
Grammy-award winning artists and some of the hottest talent to
create memorable experiences for all of Miami to enjoy," said Chauncey Hamlett, VP, Marketing, PepsiCo
Beverages North America, South Division. "We are looking forward to
bringing Pepsi Neon Beach presented by Pepsi Zero Sugar to
Clevelander South Beach as an ode to the beautiful and vibrant city
of Miami, and to create a one-of-a
kind Super Bowl Week for fans right in our backyard."
Pepsi Neon Beach presented by Pepsi Zero Sugar will be a
FOMO-worthy destination featuring extra bright, extra vibrant
Miami-flavored programming all
week. A full schedule of Pepsi Neon Beach includes:
- Thursday, January
30:
-
- Pepsi Zero Sugar Rookie of the Year Party (2PM-11PM ET): On Thursday,
Jan. 30, Pepsi Zero Sugar will award the annual fan-selected Pepsi
NFL Rookie of the Year Award. The winner will receive the highly
coveted trophy to be recognized at Pepsi's Rookie Party, which will
feature a trophy presentation from Saquon Barkley and a
performance by DJ Snoopadelic. Sets from DJ Clue and
The Breakfast Club's DJ Envy will keep the party
going for fans before and after DJ Snoopadelic's performance. Fans
can purchase tickets here.
- Friday, January 31:
-
- "Bienvenidos a Miami Fiesta" presented with Carnival Cruise
Line (3PM-8PM
ET): On Friday, Jan. 31, Pepsi is teaming up with
Carnival Cruise Line to bring the fun to Miami for Super Bowl LIV in celebration of
their new partnership. Pepsi Neon Beach will be completely
transformed into an enormous fiesta hosted by iHeartMedia's
Enrique Santos, featuring a
mainstage performance by a surprise international singing sensation
and sets by DJ Extreme. Former NFL superstar,
Victor Cruz will join in on
the celebration that includes immersive experiences, plenty of
Instagram-worthy moments including a photo with BOLT™,
the first roller coaster at sea, and fun prizes. Fans interested in
joining the fiesta can purchase tickets here.
- Saturday, February 1:
-
- Pepsi Super Splash Pool Party (11AM – 8PM
ET): On Saturday, Feb. 1, Pepsi is
diving into Super Bowl LIV with a Super Splash Pool Party, hosted
by Brazilian-born supermodel Adriana
Lima. The epic pool party features a mainstage
performance by hip-hop legend Fat Joe, a DJ set by
Grammy-Award winning artist Lil
Jon and additional sets from DJ Envy to keep the
party buzzing. Fans at Pepsi Neon Beach will have the chance to
participate in pool games and contests, win epic prizes and more.
The celebration will take place at Clevelander South Beach's pool
patio. Fans wanting to make a splash during Super Bowl LIV can purchase tickets
here.
- Sunday, February 2:
-
- Official Big Game Tailgate Party (Opens 11AM ET): On Sunday,
Feb. 2, Pepsi is getting fans ready for the year's biggest
night of football, with the most epic tailgating experience
imaginable. Fans that are looking for the best place to catch every
throw, run, first-down and heartbreaking moment look no further! DJ
sets will keep the party going from 11am until the final whistle is blown. Fans
interested in the ultimate Super Bowl LIV tailgating experience can
purchase tickets here.
Fans can join the #PepsiNeonBeach conversations across social on
Twitter (@Pepsi), Instagram (@Pepsi) and Facebook.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $64 billion in net revenue in
2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE PepsiCo