PLANO, Texas, Jan. 15, 2020 /PRNewswire/ -- Chip lovers
and basketball fans finally get a taste of what's been cooking with
Ruffles and six-time NBA All-Star, Anthony
Davis' groundbreaking endorsement deal, The Chip Deal.
Ruffles, one of the marquee brands from PepsiCo's Frito-Lay
division, and the basketball powerhouse set yet another new
precedent and go where no other athlete collaboration has gone
before – the co-creation of a custom potato chip flavor: Lime and
Jalapeño.
![Anthony Davis attends the Anthony Davis Ruffles Lime & Jalapeno Chip Launch at City Market Social House on January 14, 2020 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for Ruffles) Anthony Davis attends the Anthony Davis Ruffles Lime & Jalapeno Chip Launch at City Market Social House on January 14, 2020 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for Ruffles)](https://mma.prnewswire.com/media/1077174/Lime__Jalapeno_Launch__20.jpg)
As a part of the innovative partnership, Davis took his skills
from the court to the Frito-Lay culinary center to create a spicy,
fresh take on the classic ridged potato chip. The NBA All-Star's
new signature flavor, Ruffles Lime & Jalapeño, is bursting with
tangy lime zest and a spicy kick of jalapeño – a flavor only
fitting for an athlete known for bringing heat and thrill to the
game. To officially reveal the flavor, Davis joined Ruffles last
night in Los Angeles at an
exclusive gathering where more than 300 guests were among the first
to taste the new creation and experience the ultimate "lime-lit"
affair.
"The Chip Deal is transcending the
notion of traditional athlete endorsement deals: pairing
Anthony Davis' commitment to impact
beyond the court and bringing fans something unprecedented from a
potato chip brand," said Sadira
Furlow, vice president of marketing, Frito-Lay North
America. "With the launch of Ruffles Lime and Jalapeño, we
translated Davis' energy and originality into an incredible potato
chip flavor that is undoubtedly one of the most innovative flavors
in Ruffles history."
In celebration of the new flavor launch, Ruffles is unveiling
three limited-edition packaging designs for the new flavor (after
all, Davis' jersey number calls for a notable trifecta). The
limited batch of custom packaging designs were created in
collaboration with Davis and inspired by the unique cross-section
of Davis' multidimensional personality and the spirit of
individuality Ruffles represents. Starting tomorrow, Ruffles will
be giving away these exclusive drops on Instagram and Twitter at
@Ruffles.
Ruffles Inaugural 'Chip Deal'
Last summer, Ruffles announced the launch of one of the most
groundbreaking athlete endorsement deals: The Chip Deal. Inspired
by Ruffles' fans who are uniquely passionate about their snacks and
their style on and off the court, the Chip Deal was established to
embody that enthusiasm and cultivate rare new products and fan
experiences. The Chip Deal's first creative partner, NBA All-Star
Anthony Davis, tipped off the
partnership with the creation of limited-edition sneakers, The
Ruffles Ridge Tops, in collaboration with famed sneaker designer,
Dominic Ciambrone a.k.a. The Shoe
Surgeon. The Ruffles/Davis Chip Deal will continue catering to fans
in Chicago, Davis' hometown, for
NBA All-Star 2020. NBA All-Star Voting presented by Google
ends January 20.
"From behind the scenes of sneaker creation to the art of potato
chip flavors to the design process of chip packaging, it's a real
win to have a partner who's so committed to creating new unexpected
experiences for fans," said Davis. "I can't wait for everyone to
get a taste – literally – of the latest chapter of my Chip Deal
with Ruffles, my Lime & Jalapeño signature flavor."
Ruffles Lime & Jalapeño will hit shelves in select retailers
starting on January 20 and nationwide
on February 3 in 8.5 oz. bags for a
suggested retail price of $4.29 and
2.5 oz. bags for a suggested retail price of $1.89. For more information, please visit
Ruffles.com.
About Ruffles
Ruffles is one of many Frito-Lay North
America brands – the $16 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack
Chat blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $64 billion in net revenue
in 2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America