NEW YORK, Dec. 6, 2018 /PRNewswire/
-- LIFEWTR® and Marriott Hotels today announced a
collaboration to bring more inspiration into the world through art
and innovation, featuring the debut of a new augmented reality (AR)
in-room guest experience. As part of PepsiCo and Marriott
International's recent partnership renewal, LIFEWTR, the premium
bottled water that exists to advance and showcase sources of art
and creativity, is now the official in-room water for Marriott
Hotels nationwide, encouraging guests to explore new worlds of
creativity and inspiration within their Marriott Hotels guest
room.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8456651-pepsico-lifewtr-marriott-hotels-art-inspiration-augmented-reality-ar/
LIFEWTR and Marriott Hotels marry art and technology through
this unique experience, where guests are encouraged to browse
virtual artwork from LIFEWTR artists and transform the walls of
their guest room according to their inspiration. The AR experience
will be featured at a pop-up event taking place at The Oculus at
the Westfield World Trade Center in New
York on Dec. 5 and 6, and will
continue to roll out for guests in Marriott Hotels nationwide
throughout 2019.
"LIFEWTR and Marriott Hotels are committed to advancing
creativity and finding new and innovative ways to bring art to
life," said Stacy Taffet, Vice
President, Water Portfolio, PepsiCo. "The collaboration allows us
to take novel steps in a shared vision to provide guests a unique
way to experience art and get even more art and innovation into the
world via AR. LIFEWTR's Series 7 bottles, which will be unveiled in
early 2019, will further touch on this by supporting emerging
creative talent who focus on art through technology."
"We are always looking for ways to engage and inspire
our guests through innovative travel offerings, from the thoughtful
design of our guest rooms to the enriching experiences we
create with partners like LIFEWTR," said Matthew Carroll, Vice
President, Global Brand Management for Marriott Hotels. "With our
latest AR venture, guests can enhance their stay with us
by using technology and art to spark new ways of thinking –
from there, the opportunities are endless."
Here's how it works:
- Guests will receive a dose of inspiration by simply scanning a
custom bottle tag on LIFEWTR bottles found in participating
Marriott Hotels.
- Users will be prompted to open the Facebook in-app camera for
the AR experience to begin.
- Once the code found on bottle tags is scanned, guests can
customize their rooms virtually with an augmented reality art
gallery available on their mobile device, featuring artwork from 18
LIFEWTR artists.
- Guests can choose their LIFEWTR artwork and drag the artwork
onto the virtual walls, or even color their own artwork to make the
images their own.
- They can then share photos of their unique décor with followers
across social media directly within the application.
Marriott Stanton South Beach will
be among the first hotels to debut the new experience for guests.
To further celebrate this launch at the local level, LIFEWTR will
have a presence at Miami Art Week from Dec.
6-9, featuring various curated events and product sampling
experiences.
For more information, please visit www.LIFEWTR.com and follow
@LIFEWTR and @MarriottHotels using #UnlockingInspiration to join in
on the conversation.
FOR FURTHER INFORMATION:
LIFEWTR
Alexandria Paul
Golin on behalf of PepsiCo
apaul@golin.com
212-373-6022
MARRIOTT
Lindsey Pfrommer
Sr. Manager, Consumer Public Relations
Classic Premium Brands
Marriott International
Lindsey.A.Pfrommer@marriott.com
240-274-6998
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $63 billion in net revenue in 2017, driven
by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world enable PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
About Marriott Hotels
With over 500 hotels and resorts in 65 countries and territories
around the world, Marriott Hotels is evolving travel through every
aspect of the guest's stay, enabling the next generation to Travel
Brilliantly. Boldly transforming itself for mobile and global
travelers who blend work and play, Marriott leads the industry with
innovations, including the Greatroom lobby and Mobile Guest
Services that elevates style & design and technology. Marriott
Hotels is proud to participate in the industry's award-winning
loyalty program, Marriott Rewards® which includes The Ritz-Carlton
Rewards®. Members can now link accounts with Starwood Preferred
Guest® at members.marriott.com for instant elite status matching
and unlimited points transfer. To learn more, visit
www.MarriottHotels.com. Stay connected to Marriott Hotels on
Facebook, @marriott on Twitter and @marriotthotels on
Instagram.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a
portfolio of more than 6,700 properties in 30 leading hotel brands
spanning 130 countries and territories. Marriott operates and
franchises hotels and licenses vacation ownership resorts all
around the world. The company also operates award-winning loyalty
programs: Marriott Rewards®, which includes The Ritz-Carlton
Rewards®, and Starwood Preferred Guest®. For more information,
please visit our website at www.marriott.com, and for the latest
company news, visit www.marriottnewscenter.com. In addition,
connect with us on Facebook and @MarriottIntl on Twitter and
Instagram.
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SOURCE LIFEWTR®; Marriott Hotels