Pathward Reveals New Brand Identity, Following Name Change from MetaBank
October 04 2022 - 8:22AM
Business Wire
New corporate brand underscores company’s commitment to paving
paths to financial inclusion for all
Pathward™, N.A., an industry leading financial empowerment
company, today announced the unveiling of its new corporate brand
and the launch of the company’s new website, Pathward.com. This
follows the company’s name change from MetaBank®, N.A. earlier this
year. The new name and branding reflect the company’s commitment to
providing a path forward for individuals and businesses to reach
the next stage of their financial journey.
Pathward plans to showcase its new brand identity with a team of
experts on site at Money20/20 to be held in Las Vegas, Oct. 23 –
26, at the Secured Finance Network Annual Conference to be held in
Austin, Texas, Nov. 9 – 11, and at other events in the coming
months.
“At Pathward, expanding financial access is at the heart of our
business. We work with diverse partners to deliver financial
products for individuals and businesses that traditional financial
institutions have historically overlooked,” said Brett Pharr, CEO
of Pathward. “For many, the issue of financial access is deeply
personal, and we make it our business to disrupt traditional
banking norms, guide our partners, and deliver financial products,
services and funding to the people and businesses who need them
most.”
Pathward President Anthony Sharett shared Pharr’s enthusiasm as
the company opens a new chapter in its history: “It’s an important
year for Pathward as we rebrand and unify everyone in the company
under one brand, reinforcing our commitment to providing the
underserved with solutions they need to achieve financial wellness.
Through our partnerships, forward-thinking solutions, and deep
expertise, we help provide a path to access the financial
system.”
For many years, Pathward has focused on increasing financial
access through innovative banking as a service and commercial
finance solutions. The company will continue to focus on its
purpose of powering financial inclusion for all™.
About Pathward™
Pathward™, N.A., a national bank, is a subsidiary of Pathward
Financial, Inc.™ (Nasdaq: CASH). Pathward is a U.S.-based financial
empowerment company driven by its purpose to power financial
inclusion for all™. Pathward strives to increase financial
availability, choice and opportunity across our Banking as a
Service and Commercial Finance business lines. The strategic
business lines provide end-to-end support to individuals and
businesses. Learn more at Pathward.com.
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Courtney Heidelberg 605.291.7044 mediarelations@metabank.com
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