Old Dominion Freight Line to Reveal New Outfield Truck at the New York Mets’ Citi Field
April 03 2019 - 2:00PM
Old Dominion Freight Line, a New York Mets partner since 2015, will
have new and innovative three-dimensional in-stadium signage at
Citi Field this season featuring a replica of an Old Dominion
tractor-trailer. Located in right-center field above the bullpen,
this activation is unveiling just in time for the Mets Opening Day
against the Washington Nationals on April 4.
The new signage is an opportunity to activate the 2019 season
and continue longtime partnership with Old Dominion as the Official
Freight Carrier of the New York Mets. The three-dimensional sign is
in the shape of an Old Dominion truck, spanning 9 feet, 9 inches by
44 feet, 6 inches. Chicago-based exhibit and event marketing
company Czarnowski completed the project work."The Mets are a
longtime partner of OD, and we took the offseason to brainstorm a
unique activation to show off our partnership,” said Dick Podiak,
Vice President of Marketing and Communications at Old Dominion
Freight Line. “This three-dimensional truck is an exciting addition
to Citi Field just above the bullpen. As the Official Freight
Carrier of Major League Baseball and the Mets, creating this unique
installation will help demonstrate how we go above and beyond to
help our customers keep their promises. We’re looking forward to
celebrating our partnership this season and have the truck ready
for the first home game.”
The signage has working headlights, a horn and will be on
display for the 81 home games in 2019, and multiple years
following. Old Dominion’s signage is the only three-dimensional
piece of field level signage and only interactive signage in the
ballpark.
“We are excited and proud to creatively expand our partnership
with Old Dominion Freight Line,” said Mets Sr. Vice President of
Ticketing and Partnerships, Chris Zaber. “OD continues to be a
great partner and we appreciate their investment in the Mets brand
and product.”
John O’Shea, Director of Field Services at Czarnowski, who
created the unique signage added, “At Czarnowski, we’re always up
for a challenge, and Old Dominion’s project was just that. Our
Denver team was excited to have an opportunity to work on something
out of the box that required the latest equipment, technology and
people to make it happen.”
This year’s partnership activities launched when Old Dominion
moved the Mets to Port St. Lucie, Fla. for Spring Training on Feb.
4. Celebrations included a fan-focused sendoff with Mr. Met and
Mrs. Met, activities at Citi Field and an appearance by Mets
legend, Ed Kranepool.
For more information about Old Dominion, visit www.odfl.com or
call (800) 432-6335. On Twitter: @ODFL_Inc and Facebook: Old
Dominion Freight Line Inc.
About Old Dominion Freight Line, Inc.
Old Dominion Freight Line, Inc. is a leading,
less-than-truckload ("LTL"), union-free motor carrier providing
regional, inter-regional and national LTL services through a single
integrated organization. Our service offerings, which include
expedited transportation, are provided through a network of 235
service centers located throughout the continental United States.
Through strategic alliances, the Company also provides LTL services
throughout North America. In addition to its core LTL services, the
Company offers a range of value-added services including container
drayage, truckload brokerage and supply chain consulting. To learn
more about the company’s industry leadership, click here.
- truck pic, new
- field pic new
Kate Redding
Old Dominion Freight Line
404-266-7578
kredding@webershandwick.com
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