Stone Brewing to launch Stone roasting coffee
through NuZee
RICHARDSON, Texas, July 7, 2023
/CNW/ -- NuZee, Inc. (Nasdaq: NUZE), a leading coffee co-packing
and technology company, today announced that it has entered into a
five-year global licensing agreement with Stone Brewing, the
nation's 7th largest craft brewery, sold in all 50
states and internationally in over 40 countries. Under the
exclusive agreement, NuZee intends to co-manufacture and distribute
Stone Brewing specialty coffee products nationwide through a vast
network of natural grocery, traditional grocery, and convenience
store channels, as well as office coffee and hotel brokers and
distributors. NuZee also intends to build a strong
direct-to-consumer (D2C) business by marketing the specialty coffee
line to craft beverage customers around the world on a dedicated
website www.stoneroasting.com. The new product line is expected to
launch in Q3 2023.
![Stone Roasting Family of Products (1) Stone Roasting Family of Products (1)](https://mma.prnewswire.com/media/2148797/STONE_FAMILY_SHOT_Black.jpg)
NuZee will produce a full line of specialty coffee products,
including its proprietary single-serve DRIPKIT pour-overs,
single-serve brew bags, whole bean 12 oz coffee bags and Industrial
Compostable capsules all to be branded under the Stone name.
Previously, NuZee provided Stone with highly coveted seasonal
coffees corresponding with special-release beers.
The new line of coffee will adopt the branding and flavor
characteristics of three of Stone's most popular brands: Stone
Arrogant Bastard Ale, Stone Buenaveza Salt & Lime Lager and
Stone Xocoveza. Stone Arrogant Bastard Ale is heralded for its
groundbreaking bitterness, bold attributes, and all-around arrogant
personality. NuZee-produced coffees will reflect the same arrogance
of this legendary ale. Stone's Buenaveza coffee offering will
reflect the cross-border influence of the beer with beans sourced
from Mexico. Stone Xocoveza coffee
will adopt the indulgence of Stone's favorite winter beer, brewed
with the key ingredients found in Mexican Hot Chocolate.
Masa Higashida, NuZee's CEO, commented, "We are delighted to
build upon the success of our past collaborations and expand our
partnership with our San Diego
neighbors at Stone. Our team will capitalize on the remarkable
brand recognition and expanding influence of the Stone brand,
synergizing it with our exceptional coffees and coffee-related
offerings. We believe that this agreement will drive significant
revenue growth, which will significantly increase shareholder
value. We look forward to serving Stone's expansive consumer
audience and effectively driving long-term shareholder value."
Founded in 1996, Stone Brewing pioneered the West Coast
Style IPA, helping to fuel the modern craft beer revolution and
inspire generations of hop fanatics. As the seventh-largest craft
brewer in the U.S., operates two production brewing facilities
on both coasts, in Escondido, CA and Richmond, VA. Today, Stone's beer is available
in all 50 states and more than 40 different countries.
Erin Smith, Stone Brewing Sr.
Vice President of Marketing said, "There is a definite overlap in
what attracts people to craft beer and to craft coffee. Quality,
intention, and passion are what our fans seek and we're confident
that this new line of first-class specialty coffees will be an
exciting new way for them to enjoy the Stone brand."
To learn more about NuZee and its innovative solutions,
visit mynuzee.com.
About NuZee Coffee
NuZee, Inc., (Nasdaq: NUZE), is a leading co-packing company for
single-serve coffee formats that partners with companies to help
them expand within the single-serve and private label coffee
category. Providing end-to-end innovative and sustainable solutions
with the flexibility and capacity for both small roasters and large
global brands, NuZee is revolutionizing the way single-serve coffee
is enjoyed in the U.S. Through the brand's unique process, NuZee
fulfills every aspect of co-packing needs, from sourcing, roasting
and blending, to packing and packaging.
About Stone Brewing
Founded in 1996, Stone Brewing pioneered the West Coast
Style IPA, helping to fuel the modern craft beer revolution and
inspire generations of hop fanatics. Today Stone operates breweries
in Escondido, CA and Richmond, VA plus seven tap room and bistro
locations. Stone offers a wide range of craft beers including its
most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza
Salt & Lime Lager. The company's long list of environmental
efforts includes a LEED Silver Certification, world-class water
reclamation and creative uses of spent grain. Stone has been called
the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine
twice. To find Stone beers, visit find.stonebrewing.com. For more
information on Stone Brewing visit stonebrewing.com,
Facebook, Instagram or Twitter.
Forward-looking Statements
This press release contains forward-looking statements that are
made pursuant to the safe harbor provisions within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. NuZee
cautions you that such statements are simply predictions and actual
events or results may differ materially. These statements reflect
NuZee's current expectations and NuZee does not undertake to update
or revise these forward-looking statements, even if experience or
future changes make it clear that any projected results expressed
or implied in this or other NuZee statements will not be realized.
Further, these statements involve risks and uncertainties, many of
which are beyond NuZee's control, which could cause actual results
to differ materially from the forward-looking statements. These
risks and uncertainties, many of which are beyond our control,
include: NuZee's plan to obtain funding for its operations,
including funding necessary to develop, manufacture and
commercialize its products; the impact to NuZee's business from
COVID 19 global crisis; general market acceptance of and demand for
NuZee's products; and NuZee's commercialization, marketing and
manufacturing capabilities and strategy; for description of
additional factors that may cause NuZee's actual results,
performance or expectations to differ from any forward looking
statements, please review the information set forth in the 'Risk
Factors' and " Management's Discussion and Analysis of Financial
Condition and Results of Operations" sections of the NuZee's public
reports and NuZee's other filings made with the SEC.
SOURCE NuZee, Inc.
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SOURCE NuZee, Inc.