The customized alternative investments
platform offers one of the Nation's Largest
Independent Wealth Management Firms an unparalleled suite of
functionality
to digitally transform their private fund
investment workflows from start to finish.
NEW
YORK, Feb. 20, 2025 /PRNewswire/ -- SUBSCRIBE,
the leading operating system for alternative investments that
digitalizes the investment process for fund managers, institutional
investors, wealth managers, law firms, and fund administrators,
today announced that is has been selected by LPL Financial Holdings
Inc (Nasdaq: LPLA, ("LPL")) to build a highly customized and fully
integrated platform solution to modernizes the firms alternative
investments program. LPL is one the nation's largest independent
wealth management firms with over 28,000 financial advisors
(including advisors at approximately 1,200 enterprises, and 560
registered investment advisor ("RIA") firms) that collectively
serve over 8.0 million investors nationwide and oversee more than
$1.8 trillion in client assets,
including Equitable Advisors and Prudential Advisors. Through
SUBSCRIBE, LPL is able to centralize their alternative investment
products, advisor education, compliance controls, and investment
workflows on a single operating system.
"We have been looking to elevate the advisor and client
experience to set them up for success when allocating to
alternatives," said Aneri Jambusaria Managing Director, Head of
Wealth Management at LPL Financial. "As we explored the available
options in the market, we found that SUBSCRIBE's cutting-edge
technology platform delivered a cross-functional suite that was
unmatched."
During LPL Financial Holdings Inc 3Q 2024 Earnings Call, CEO
Rich Steinmeier discussed LPL's
strategic decision to significantly expand their alternative
investment offering to meet the needs of wirehouse and regional
advisors that are more and more choosing to join the firm, when he
commented that:
"Inside of alts, over the last year, we've made significant
progress in building towards a world-class platform. Specifically,
this year, we've deployed a new alternative investment order entry
system which we launched in the second quarter with a pilot set of
advisors and have gotten a lot of feedback on. And in fact, we have
used that launch in the second quarter to build and enhance what we
call AIOE, our Alternative Investment Order Entry system, so that
it's much more intuitive and has better capabilities in support of
a broad deployment at the end of the fourth quarter. The feedback
that we've got from the advisors who went on the pilot has been
incredibly positive."1
Through SUBSCRIBE's open-architecture platform, LPL Financial
Advisors can discover, research, educate, transact, and manage
investments across a highly curated menu of products, including
private equity, private credit, real estate, hedge funds, 1031
exchanges/DSTs, exchange funds, and feeder funds formed by
SUBSCRIBE or other providers.
At the same time, LPL Home Office and Compliance professionals,
gain additional confidence in the alternative investments made for
clients from the innovative compliance overlays SUBSCRIBE provides
that allow for monitoring and supervision. These modules validate
advisor registrations and education requirements, account
pre-qualification and suitability, sales-kit delivery, and a myriad
of additional regulatory and firm specific controls relating to
concentration limits and state restrictions for each fund
investment, all in real-time and as part of a single flow.
"We were looking for a trusted long-term partner and what
attracted us to SUBSCRIBE was the technology leadership and
innovation they have demonstrated," said Kate Winters, Senior Vice President, Investment
Product Management & Retirement Partners at LPL Financial.
"They have made simple what is otherwise complex and built a
compliant process that meets all of our needs and gives us extreme
control as we scale our product offerings."
SUBSCRIBE's platform seamlessly integrates with any
organization's software ecosystem, including CRMs, leading
custodians, fund administrators, law firms, trading, and reporting
software providers. The solution provides complete investment
lifecycle support for pre-trade, at-trade workflows, and automates
post-trade collection investment data for downstream reporting
through SUBSCRIBE Extract.
"We are pleased to be the exclusive operating solution for LPL's
alternative investment program," said Rafay
Farooqui, Founder and CEO at SUBSCRIBE. "Our platform's
ability to integrate seamlessly with large complex organizations to
deliver a single super-platform that can centralize and operate any
fund, any investor, anywhere in the world positions LPL financial
advisors, clients, and fund manager partners for success."
Footnote 1.
https://investor.lpl.com/static-files/87fd7529-c98b-4e8a-b34f-8bbce8923eb6
About SUBSCRIBE
SUBSCRIBE is a fintech company
digitally transforming the landscape of alternative investments for
fund managers, institutional investors, wealth managers, law firms,
and fund administrators. Our platform technology modernizes the
archaic infrastructure of private fund investments by delivering a
central operating system — catering to every role within the
investment process empowering them to connect any fund, any
investor, anywhere in the world on a single platform. SUBSCRIBE
supports over $6 trillion in private
market assets and is the trusted technology partner to thousands of
firms that rely on our end-to-end enterprise solution to scale
their private market investment programs and manage investment
processes across pre-trade, trade, and post-trade fund workflows.
For additional information,
visit www.subscribeplatform.com or follow the company
on LinkedIn.
About LPL Financial
LPL Financial Holdings Inc.
(Nasdaq: LPLA) was founded on the principle that LPL should work
for advisors and enterprises, and not the other way around. Today,
LPL is a leader in the markets we serve, serving more than 28,000
financial advisors, including advisors at approximately 1,200
enterprises and at approximately 560 registered investment advisor
("RIA") firms nationwide. We are steadfast in our commitment to the
advisor-mediated model and the belief that Americans deserve access
to personalized guidance from a financial professional. At LPL,
independence means that advisors and enterprise leaders have the
freedom they deserve to choose the business model, services and
technology resources that allow them to run a thriving business.
They have the flexibility to do business their way. And
they have the freedom to manage their client relationships, because
they know their clients best. Simply put, we take care of our
advisors and enterprises, so they can take care of their
clients.
Securities and Advisory services offered through LPL
Financial LLC ("LPL Financial"), a registered investment advisor.
Member FINRA/SIPC. LPL Financial and its affiliated companies
provide financial services only from the
United States. Doherty Financial Service and LPL Financial
are separate entities.
Throughout this communication, the terms "financial advisors"
and "advisors" are used to refer to registered representatives
and/or investment advisor representatives affiliated with LPL
Financial.
Contact:
info@subscribeplatform.com
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