Leading U.S. Kefir Brand Announces Functional
Beverage Made with Kefir Cultures to Support Skin Health, Immune
System and the Microbiome
MORTON
GROVE, Ill., Nov. 20,
2024 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq:
LWAY), a leading U.S. supplier of kefir and fermented probiotic
products to support the microbiome, has announced its latest
functional beverage innovation: Probiotic Smoothie + Collagen made
with kefir cultures. Available in four delicious flavors – Matcha
Latte, Berry Blast, Tropical Fruit, and Plain – the new line
features 5 grams of collagen in each serving and is lactose-free,
as consumer demand for lactose-free dairy products is predicted to
grow rapidly over the next five years.
Research shows that gut and skin health are interconnected
through a two-way communication system known as the gut-skin axis,
which plays a crucial role in maintaining overall health. The new
Probiotic Smoothie + Collagen line supports this important axis
through Lifeway's unique combination of its 12 live and active
cultures, 25-30 billion beneficial CFUs (Colony Forming Units) plus
5 grams of Collagen per serving, which may help support skin
hydration, elasticity, smoothness and joint health. This fermented
beverage also helps to support a healthy microbiome. Kefir
naturally provides high-quality bioavailable nutrients such as
Vitamins A, B, and D, as well as protein and essential fatty acids,
all of which are crucial to healthy skin cell production.
"The benefits of kefir have been one of the best-kept secrets in
the beauty, wellness and celebrity industries for years," said
Julie Smolyansky, President and CEO
of Lifeway Foods. "The beauty hack can be credited to the ancient
Egyptians, Cleopatra used to bathe in kefir to help soothe and
smooth her skin. The trend has since evolved for celebrities, where
they have seen a larger impact by consuming the kefir. Margot Robbie worked with skin expert,
Jasmina Vico, on the Barbie movie to
achieve her natural movie star glow on air. Once it went viral that
Vico recommends fermented foods, like kefir, as a key component in
skincare routines, we tracked a surge of consumer interest for
kefir's holistic benefits and knew the market was ready for our
Probiotic Smoothie + Collagen."
This will be the first probiotic collagen smoothie with kefir
cultures to hit the market, offering consumers an innovative new
product to support their skin and gut health. Lifeway Foods has
been developing this specific product since 2021 and is excited to
launch the innovation as part of the brand's New Year New You
Campaign for 2025. The groundbreaking line will begin shipping in
December and will hit shelves nationwide at select independent and
specialty stores by the end of the year.
For more information about Lifeway and its products, visit
lifewayfoods.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc.,
which has been recognized as one of Forbes' Best Small Companies,
is America's leading supplier of the probiotic, fermented
beverage known as kefir. In addition to its line of drinkable
kefir, the Company also produces a variety of cheeses and
a ProBugs line for kids. Lifeway's tart and
tangy fermented dairy products are now sold across the United
States, Mexico, Ireland, South Africa, United
Arab Emirates and France. Learn how Lifeway is
good for more than just you at lifewayfoods.com.
Forward-Looking Statements
This release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking
statements include all statements that are not historical
statements of fact and those regarding our intent, belief or
expectations for our business, operations, financial performance or
condition. These statements use words such as "continue,"
"believe," "expect," "anticipate," "plan," "project," "estimate,"
"outlook," and similar expressions or future or conditional verbs
such as "will," "should," "would," "may" and "could." You are
cautioned not to rely on these forward-looking statements. These
forward-looking statements are made as of the date of this press
release, are based on current expectations of future events and
thus are inherently subject to a number of risks and uncertainties,
many of which involve factors or circumstances
beyond Lifeway's control. If underlying
assumptions prove inaccurate or known or unknown risks or
uncertainties materialize, actual results could vary materially
from Lifeway's expectations and projections.
These risks, uncertainties and other factors include: price
competition; the decisions of customers or consumers; the actions
of competitors; changes in the pricing of commodities; the effects
of government regulation; possible delays in the introduction of
new products; customer acceptance of products and services; and
other factors discussed in Part I, Item 1A "Risk Factors"
of Lifeway's Annual Report on Form 10-K for
the fiscal year ended December 31, 2023 and Part II, Item
1A "Risk Factors" of Lifeway's Quarterly
Report on Form 10-Q for the fiscal quarter ended September 30,
2024. Lifeway expressly disclaims any
obligation to update any forward-looking statements (including,
without limitation, to reflect changed assumptions, the occurrence
of anticipated or unanticipated events or new information), except
as required by law.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
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SOURCE Lifeway Foods, Inc.