LegalZoom Helps Small Businesses Protect Their Brand from Copycats in the Age of AI
December 05 2024 - 9:00AM
As small businesses face increasing competition in the digital age,
LegalZoom (Nasdaq:LZ), a leading online platform for legal
services, urges small business owners to safeguard their
intellectual property through trademark registration and other
protection measures. While the rise of artificial intelligence
(AI)-powered tools can simplify business processes, they have also
made it easier for competitors to copy branding elements, products,
and services. For small business owners, trademarks provide the
legal means to safeguard their brand and product names, slogans,
and logos, prevent customer confusion, and grant them exclusivity
in the market. LegalZoom is encouraging startups and solopreneurs
to file for trademark registration before the United States Patent
and Trademark Office increases trademark filing fees on January 18,
2025.
LegalZoom's suite of services are designed to support startups
and solopreneurs, many of whom have limited initial capital, by
making small business legal and compliance solutions more
accessible. LegalZoom, through its law firm LZ Legal Services,
offers a simple trademark process guided by an experienced attorney
and powered by smart technology to deliver customers quality legal
support efficiently and affordably.
"With the increasing ease of copycats fueled by AI and other
tools, protecting your intellectual property is no longer optional
— it's vital for survival and growth," said Anudeep Sethee, VP,
Legal Practice Leader at LegalZoom and Managing Director of LZ
Legal Services. "LegalZoom’s trademark services offer affordable
and comprehensive protection, giving business owners peace of mind
that their hard-earned assets are secure."
LegalZoom recently analyzed five years of customer data to
identify trends among small business owners. A rise in trademark
applications and registrations over the past five years indicates
that small business owners are increasingly more aware of the
importance of protecting their intellectual property. Sectors like
education, entertainment, advertising, business, and clothing are
leading the way in trademark filings, representing 44% of LZ Legal
Services filed applications since 2019. These sectors, likely more
impacted by digital transformation and creative industries, may
feel an increased urgency to secure their intellectual property due
to the rapid pace of technological advancements and content
distribution.
With traditional trademark attorney fees averaging $2,500,
LegalZoom offers affordable attorney-led trademark services for
$649, allowing customers to protect their intellectual property at
nearly 75% less than the cost of a traditional offline law firm.
LegalZoom also offers ongoing and additional intellectual property
protection, including trademark monitoring, patents, and
copyrights.
For more information on how LegalZoom can assist in protecting
your business’s intellectual property, please visit
www.legalzoom.com.
About LegalZoomLegalZoom is a leading online
platform for business formation in the United States. Driven by a
mission to unleash entrepreneurship, LegalZoom delivers
comprehensive legal and compliance products and expertise for small
business owners through easy-to-use technology. From free business
formations to business management solutions and professional
advisory services, LegalZoom supports millions of small business
owners and their families throughout the entrepreneurial journey.
Founded on the belief that everyone should have affordable access
to legal and financial expertise, LegalZoom empowers entrepreneurs
to make their dream a reality. For more information, please visit
www.legalzoom.com.
About LZ Legal ServicesLZ Legal Services is a
subsidiary of LegalZoom.com, Inc. and was authorized and licensed
by the Arizona Supreme Court as an Alternative Business Structure
in 2021. LZ Legal Services is redefining and revolutionizing the
legal industry by leveraging technological innovation and
customer-driven solutions to increase access to quality legal
advice. LZ Legal Services is the #1 filer of trademarks at the U.S.
Patent and Trademark Office.
Contact: press@legalzoom.com
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