Lands’ End Launches Back-To-School Season With Annual Backpack Day Event
July 13 2022 - 6:45AM
Back-to-school destination and classic American lifestyle brand
Lands’ End is launching its annual “Backpack Day Event” from
Saturday, July 16 until Monday, July 18, offering 50% off of all
backpacks and lunchboxes in both retail store locations and online
at LandsEnd.com.
Featuring hundreds of monogram and embroidery options, colors,
and patterns for every personality, reflective front and back trim
for safety in low light, reinforced grab handles, strong, easy
zippers and more, Lands’ End’s backpack and lunch box offerings,
which boast a leak resistant interior and no seams inside for easy
clean, are at the top of every class. Classic and favorite styles
from the established back-to-school retailer include the Classmate
Backpack, Techpack Backpack and EZ Wipe, Soft Sided Lunch Bags.
“Our designs balance function, style and purpose – for parents
that means easy clean backpacks and lunchboxes that also make
organization a breeze, and for kids, it’s all about fun features
that both fit their needs and get them excited to tackle the school
day,” said Jerome Griffith, CEO at Lands’ End. “Our apparel
offerings for all ages and sizes are no different – styled smartly
to deliver on the quality, comfort and functionality that is Lands’
End’s legacy. Everything shoppers need to tackle the start of the
school year is available in one stop – Lands’ End.”
In addition to deals on backpacks and lunchboxes, Lands’ End
will offer 40% off the apparel and footwear that children need to
start the new school year on the right foot, including activewear
with moisture-wicking finishes for smart outdoor playtime, pants
reinforced with Iron KneesⓇ, so they’re soft on the inside and
strong on the outside, new sneakers with insoles made from recycled
materials and more smart styles and designs.
To further celebrate going back to school, Lands’ End had the
pros behind the backpacks – also known as the children of Lands'
End employees – try on, test and model this year’s assortment,
gracing the cover of the brand’s iconic seasonal catalog.
Lands’ End is also running its “School Bell Sweepstakes” which
kicked off Thursday, July 7 and will last through Wednesday, August
17. Shoppers can enter for a chance to win a grand prize of $5,000
in spending money at landsend.com/schoolbellsweepstakes. All
details and official rules can be found at landsend.com.
Lands’ End school uniforms are excluded from this promotion. For
more information, seasonal style inspiration or to shop Lands’
End’s “Backpack Day Event”, please visit landsend.com.
About Lands’ End:Lands’ End, Inc. (NASDAQ:LE)
is a leading uni-channel retailer of casual clothing, accessories,
footwear and home products. We offer products online at
www.landsend.com, on third party online marketplaces and through
our own Company Operated stores, as well as third-party retail
locations. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for women, men, kids and the home.
Media Contact:Tricia Dudley Director, Global
Communications Tricia.Dudley@landsend.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/974f0950-f96d-4bcb-86bd-a7564ccd3281
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