BEIJING, Feb. 19, 2021 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, recently
officially launched the third season of its original hit variety
show Youth With You ("Youth With You 3" or
the "Show") . The Show is scheduled for worldwide broadcast
exclusively on iQIYI, Suike, QIYIGUO TV, and iQIYI International
every Thursday and Saturday at 8pm
CST from February 18
onwards.
Youth With You 3 is an idol-selection show that
brings together 119 candidates from 68 agencies for training
and competition, of which at the end, only a few trainees are
selected through viewers' votes to debut as an idol group.
As the most emblematic youth inspirational variety show IP,
Youth With You 3 strives to tell more unique stories of the
trainees realizing their dreams with vivid storytelling and
elaborate three-dimensional character portrayal, allowing audiences
to experience a sense of accomplishment by accompanying their
favorite idols through their journey and witness their
growth.
Youth With You 3 has broken previous records by
reaching a content popularity index of 9,500 only two hours after
the release of its first episode, making it the variety show with
the highest index. It also gained high attention globally, with a
total of 160 hashtag appeared on social media trends inlcuding 21
hashtag appeared on Twitter trends.
Simultaneous global release with subtitles available in 10
languages, along with first-ever international voting
system
Given the worldwide appeal of Youth With You, the third
season introduces a global twist where - for the first time ever -
fans across the world will be able to cast their support and their
favourite contestants via the iQIYI International website (iQ.com)
or the iQIYI International App.
International audiences will also have the choice to watch
Youth With You in 10 subtitle languages, including
traditional Chinese, simplified Chinese, English, Thai, Bahasa
Melayu, Bahasa Indonesia, Vietnamese, Spanish, Korean and Arabic.
Without the language barrier, international audiences are
introduced to Chinese youth idols who have a strong sense of their
own styles and personalities.
LISA, the member of international girl group BLACKPINK, returns
to her post as the dance mentor in this season. Music mentor
Ronghao Li, rap mentor WILL PAN and youth tutor Esther Yu from THE9 also have surprise
appearances in the show. This season, the show invited popular
Chinese singer CHRIS LEE as the
Youth PD who gives the trainees advice about their professional
career and life, which goes beyond the conventional idol-training
system. This helps the trainees break their limits, bring out their
potential and create more diversified possibilities for their
career.
The new slogan of Youth With You 3, "This is my way", is
meant to inspire trainees of different backgrounds and ages to
explore their own characteristics and express themselves. Youth
With You 3 showcases the inspirational stories of the
trainees through the show, inspiring every struggling young person
in real life to stay true to themselves and pursue their
dreams.
Four-year evolvement of idol IP generates a new starting
point
In the past four years, iQIYI has been continuously producing
idol shows, providing opportunities and stage for idol trainees to
show their talents and pursue their dreams. Idol Producer,
which was launched in 2018, brought pop idol trainees into the
public view. The male idol group NINE PERCENT, set for the first
time an example of discovering and creating local idols through the
Internet and is considered a milestone of the domestic idol
industry. Youth With You, which was launched in 2019, helped
young and talented idols become public role models.
Focusing on the female idol group market, Youth With You
2 in 2020 achieved more breakthroughs in various aspects,
including technology-enabled entertainment, variety show content
production and marketing. Worldwide audiences for the first time
saw the diverse, charming and brave youth style of the new
generation of Chinese women, redefining what entails a Chinese
female idol group. Youth With You 2 also gained high
attention overseas, a total of 144 hashtag appeared on Twitter
trends more than 429 times, covering Asia, Europe,
South America, and North America. Cuts of the show have been
listed on YouTube's global and national popular video charts more
than 22 times.
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SOURCE iQIYI