Harmonic's VOS®360 Ad SaaS has
been Officially Integrated with FreeWheel for Server-Side Ad
Insertion and In-Stream Advertising
SAN
JOSE, Calif., Sept. 13,
2024 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) is
pleased to announce that its VOS®360 Ad SaaS has been
officially integrated with FreeWheel's platform for server-side ad
insertion (SSAI) and in-stream advertising. This incorporation
ensures reliable performance within the ecosystem of FreeWheel, the
global technology platform for the advertising industry, exposing
streaming platforms and broadcasters to enhanced, dynamic ad
experiences across live and on-demand video streams.
"Achieving technical validation for VOS360 Ad SaaS within the
FreeWheel ecosystem underscores the robustness of Harmonic's
technology and represents a significant milestone for the video
streaming industry," said Gil Rudge,
senior vice president, products and Americas sales, video business
at Harmonic. "This integration will enable publishers to offer more
personalized and engaging ad experiences, contributing to greater
viewer satisfaction and supporting revenue growth."
Harmonic's VOS360 Ad is an innovative cloud-native, stand-alone
SSAI solution that enables personalized full-screen and in-stream
ad delivery to millions of concurrent viewers. VOS360 Ad includes
in-stream advertising through server-side insertion of new
addressable ad formats such as double-box and dynamic L-bars.
In-stream advertising with split-screen ad formats is particularly
crucial in the context of live sports streaming, where maintaining
viewer engagement is paramount. Featuring a user-friendly interface
and developer-ready APIs, the industry-proven solution provides a
complete workflow for creative processing, delivery and manifest
manipulation with frame-accurate insertion. A key highlight of the
solution is its ad reporting dashboard, which provides KPI metrics
to easily understand the health of the system, monitor fill rates
and maximize yield.
"By providing unparallelled and centralized connections to the
entire ecosystem, FreeWheel's interoperable platform empowers
broadcasters and publishers to unify and optimize decision-making
across all global demand sources, helping to achieve increased
yield and transparency," said Marc Lauriac, Executive Director,
Business Development and Strategic Initiatives at FreeWheel. "We
are thrilled to validate Harmonic's VOS360 Ad SaaS and integrate it
with our ecosystem to support delivering reliable and cutting-edge
advertising solutions that address the evolving needs of the
industry."
Harmonic will demonstrate its VOS360 Ad SaaS at IBC2024,
Sept. 13-16 in Amsterdam. To schedule a meeting with Harmonic
at IBC2024, stand 1.B20, visit
https://www.harmonicinc.com/video-streaming/events/ibc/. Further
information about Harmonic and the company's solutions is available
at www.harmonicinc.com.
FreeWheel will also be at IBC2024, in Hall 5, stand C80. Further
information about FreeWheel is available at www.freewheel.com.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized
broadband and video delivery solutions, enables media companies and
service providers to deliver ultra-high-quality video streaming and
broadcast services to consumers globally. The company
revolutionized broadband networking via the industry's first
virtualized broadband solution, enabling operators to more flexibly
deploy gigabit internet services to consumers' homes and mobile
devices. Whether simplifying OTT video delivery via innovative
cloud and software platforms, or powering the delivery of gigabit
internet services, Harmonic is changing the way media companies and
service providers monetize live and on-demand content on every
screen. More information is available at
www.harmonicinc.com.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are
structured to provide the full breadth of solutions the advertising
industry needs to achieve their goals. We provide the technology,
data enablement and convergent marketplaces required to ensure
buyers and sellers can transact across all screens, across all data
types, and all sales channels, in order to ensure the ultimate goal
– results for marketers. With offices across the globe, FreeWheel,
A Comcast Company, stands to advocate for the entire industry
through the FreeWheel Council for Premium Video. For more
information, please visit freewheel.com, and follow us
LinkedIn.
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Statements
concerning Harmonic's business and the anticipated capabilities,
advantages, reliability, efficiency, market acceptance, market
growth, specifications and benefits of Harmonic products, services
and technology are forward-looking statements. These statements are
based on our current expectations and beliefs and are subject to
risks and uncertainties, including the risks and uncertainties more
fully described in Harmonic's filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for
the year ended Dec. 31, 2023, its
Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K.
The forward-looking statements in this press release are based on
information available to Harmonic as of the date hereof, and
Harmonic disclaims any obligation to update any forward-looking
statements.
Harmonic, the Harmonic logo and other Harmonic marks are owned
by Harmonic Inc. or its affiliates. All other trademarks referenced
herein are the property of their respective
owners.
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SOURCE Harmonic Inc.