GreenBox Appoints International Agency INNOCEAN as Advertising and Branding Agency of Record to Lead Its Global Branding and Communications
March 22 2022 - 8:00AM
GreenBox POS (NASDAQ: GBOX), an emerging and rapidly growing
FinTech company, announced today the appointment of INNOCEAN USA as
its first advertising and branding agency of record.
INNOCEAN has been tasked with the mission of
building global awareness of GreenBox’s capabilities, products and
services, creating a world class brand that will stand the test of
time. This will be accomplished by a far-reaching 360-degree
branding campaign to include design of all brand assets, along with
a robust communications plan, in order to drive global awareness
across a variety of different platforms.
GreenBox’s proprietary blockchain ledger and
smart contract token technologies create seamless payment
processing solutions using digital encryption keys to verify,
secure and record details of each transaction conducted within its
private system. With key new hires, including Chief Marketing
Officer Jacqueline Reynolds, a global marketing veteran with both
brand (i.e. Coca-Cola, McDonald’s, Verizon and others) and agency
experience in both B2B and B2C, GreenBox is set to launch strategic
communications as it distinguishes itself as a worldwide and
differentiated leader in the FinTech industry.
“No other FinTech company has the end-to-end
offering we do, coupled with the genuine moxie to believe we can
change the financial landscape. And no other advertising agency
other than INNOCEAN has the expertise, disposition and is a better
cultural fit for what will most definitely drive us towards
achieving lofty goals,” asserts Reynolds. “The process INNOCEAN
laid out is exactly what I had in mind for our brand work. We’re
already seeing how this relationship will breathe new life into our
brand just in our preliminary meetings together. We expect bold,
riveting, relevant and innovative creativity as we expand to a
global footprint, catapulting us to the next level in the
category.”
GreenBox is working to expand its presence in
markets across the UK, Europe and Asia. As these global segments of
B2B and B2C audiences look to grow their use of stablecoins and
increase business transacted on the blockchain, the Company is
breaking through the cacophony of FinTech offerings with unmatched
technology suite.
“We believe in the power of engaging marketing
and are fully committed to supporting this function in our
Company,” said Fredi Nisan, GreenBox Chief Executive Officer. “With
a clear vision of our future and all the ways we are capitalizing
on growth opportunities, this is exactly the right moment for us to
challenge the financial industry with values-driven, empowering
communications through our brand.”
“The task of branding a company worldwide in the
exploding FinTech marketplace is one our team is fully prepared for
and excited to execute,” states Steve Jun, Head of Global Business
and Chief Executive Officer of INNOCEAN USA. “Our experience with
global and challenger brands enables us to be the change agent
GreenBox needs to get to the next levels they want to achieve. Our
teams are very like-minded and with a tight deadline for the
exciting work ahead of us, we are already well on our way.”
There was no formal RFP for the assignment, although several
agencies were interviewed prior to INNOCEAN being named AOR.
About GreenBox POS
GreenBox POS (NASDAQ: GBOX) is an emerging
financial technology company leveraging proprietary blockchain
security and token technology to build customized payment
solutions. The Company’s applications enable an end-to-end suite of
turnkey financial products, fraud detection and improving the
efficiency of handling large-scale processing volumes for its
merchant clients. For more information, we invite you to visit the
Company’s website at www.greenboxpos.com.
About INNOCEAN
INNOCEAN USA is an award-winning, independent
full-service advertising agency that leverages our unbridled
curiosity and unorthodox thinking to go beyond simply creating ads,
to creating culture. For more than a decade, INNOCEAN USA has
merged innovative technology with cutting-edge digital, social and
experiential advertising to connect brands to the people. We are
doing this with our current clients, including Hyundai Motor
America, Genesis Motor America, Kia Motors America, Hankook Tire,
Wienerschnitzel, UC Davis Health, LG, Signature Kitchen Suite,
TaylorMade Golf, Pacific Life, City of Hope, Toshiba Business
Systems, Gravity Interactive, Los Angeles Angels of Anaheim, DC
Comics, Hyundai Cradle and GreenBox POS.
Based in Huntington Beach, CA INNOCEAN is a
fully global agency with a network of offices in more than 30
cities and 21 countries. For more information, please visit
www.innoceanusa.com.
Media Contact:David
Thalbergdthalberg@innoceanusa.com917.952.2580Investor
Relations ContactMark SchwalenbergMZ Group - MZ North
America312-261-6430GBOX@mzgroup.uswww.mzgroup.us
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