SAN MATEO, Calif., Jan. 29, 2020 /PRNewswire/ -- At
6 a.m. PST, GoPro,
Inc. (NASDAQ: GPRO) dropped its second annual Million
Dollar Challenge video—a crowdsourced product highlight video to
celebrate GoPro's new HERO8 Black and MAX cameras while
championing the incredible passion and creativity of its customer
community.
Owners of GoPro's new cameras were encouraged to submit
inspiring videos featuring unique perspectives, spectacular visuals
and captivating moments of activities or subject matters they're
passionate about. The very best shots were selected by GoPro to be
included in its GoPro Million Dollar Challenge product
highlight video and the featured submitters will receive an equal
share of one million dollars.
This year, creators from 104 countries sent in their HERO8 Black
and MAX content for consideration, resulting in 42,000 video clips
— nearly double the submissions from the year prior.
"The technology and ease-of-use of our HERO8 Black and MAX
cameras makes it easy for everyday users to capture
mind-blowing, professional quality footage of any activity," said
Nick Woodman, GoPro founder and CEO.
"HERO8 Black and MAX capture cinematically stunning content
straight out of the box in the hands of even a novice user, and the
GoPro Million Dollar Challenge is our way of celebrating both the
insane capabilities of our newest cameras along with our customers'
incredible creativity. Our world is such an awesome place filled
with amazing people and you can see that clearly in this year's
GoPro Million Dollar Challenge video."
GoPro's internal video production team watched every submitted
clip, totaling more than 350 hours of video, to select the best
moments and integrate them into a seamless celebratory GoPro
anthem. Ultimately, 45 creators were selected for the final video
earning $22,222 a piece—an equal
share of $1 million—for their
submission. No one was given advance notice of their inclusion—each
learned of their award by watching.
This year's GoPro HERO8 Black and MAX Million Dollar Challenge
video can be seen here.
For a complete list of GoPro Million Dollar Challenge award
recipients, visit GoPro's news page, The Inside Line. For more
information on the game-changing technology of GoPro's flagship
HERO8 Black and it's versatile dual-lens camera, MAX, please
visit gopro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world celebrate and share itself in immersive and
exciting ways.
GoPro, HERO, and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries. All
other trademarks are the property of their respective owners.
For more information, visit www.gopro.com. GoPro users can
submit their photos, raw clips and video edits to GoPro Awards for
social stoke, GoPro gear and cash prizes. Learn more at
www.gopro.com/awards. Connect with GoPro on Facebook, Instagram,
LinkedIn, Pinterest, Twitter, YouTube, and GoPro's blog The Inside
Line.
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SOURCE GoPro, Inc.