SAN MATEO, Calif., April 18, 2018 /PRNewswire/ -- GoPro,
Inc. (NASDAQ: GPRO) today announced the launch of its camera
Trade-Up program, offering users in the United States the
ability to trade up from any previous-generation GoPro, or any
other digital camera, to experience its latest and greatest
products. Starting today, anyone in the U.S. can
receive $50 off a new HERO6 Black or $100 off
Fusion by participating in the program at GoPro.com.
GoPro first introduced its Trade-Up program for a limited time
in 2017, which only accepted previous-generation GoPro models in
exchange for a discounted upgrade to a current model. Nearly 12,000
customers participated in the 60-day promotion. The new and
improved Trade-Up program brings back the initiative with major
enhancements, including the acceptance of any digital camera and
making it an everyday offer.
"The Trade-Up program is a great way for our fans and customers
to upgrade to our newest products and experience how fun and
convenient GoPro has become," said Meghan
Laffey, senior vice president of product at GoPro.
To participate in GoPro's Trade-Up Program, customers
should visit the Trade-Up website, select the new camera of their
choice, and follow the instructions to return their old GoPro or
digital camera. Upon receiving the returned
camera, GoPro will process the discounted order and ship
the new HERO6 Black or Fusion to the customer. Returned cameras
will be recycled responsibly via zero landfill and recycling
methods appropriate to material type.
To learn more about GoPro's Trade-Up Program,
visit https://shop.gopro.com/tradeup.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world celebrate and share itself in immersive
and exciting ways.
GoPro, HERO, Karma, Quik, QuikStories and their respective logos
are trademarks or registered trademarks of GoPro,
Inc. in the United States and other countries. The
Bluetooth word mark and logos are registered trademarks owned
by Bluetooth SIG, Inc. and any use of such marks
by GoPro is under license. All other trademarks are the
property of their respective owners.
For more information, visit www.gopro.com. GoPro users
can submit their photos, raw clips and video edits to GoPro Awards
for social stoke, GoPro gear and cash prizes. Learn more
at www.gopro.com/awards. Connect with GoPro on Facebook,
Instagram, LinkedIn, Pinterest, Twitter, YouTube, and GoPro's blog
The Inside Line.
View original content with
multimedia:http://www.prnewswire.com/news-releases/gopro-launches-camera-trade-up-program-for-hero6-black-and-fusion-cameras-300632274.html
SOURCE GoPro, Inc.