SAN MATEO, Calif., and NEW
YORK, and TORONTO, Jan. 26,
2016 /PRNewswire/ -- The National Hockey League (NHL) and
the National Hockey League Players' Association (NHLPA) today
announced a renewal of its partnership with GoPro, Inc.
(NASDAQ:GOPRO) to deliver hockey fans a behind-the-scenes look at
the game. The partnership extension will feature NHL After
Dark™, an 11-part series filmed and produced by GoPro that
will give hockey fans an immersive look at what happens on the ice
during after-hours training sessions.
Link to NHL After Dark™Trailer
"Our goal with the NHL After Dark™ series is to transport
the hockey fan directly onto the ice with an up-close and personal
look at some of the NHL's most talented players," said
Bill McCullough, executive
producer at GoPro. "These world-class athletes invest much of their
time honing skills behind the scenes and we're excited to give
hockey fans an exclusive look at the personalities of these
players, the fun they bring to the game and their commitment to
mastering their craft."
Each episode of NHL After Dark™ will feature NHL players
on the ice in training sessions with hockey luminaries
Mike Murphy and
Mike Johnson. The debut
episode, which will launch on Wednesday,
Feb. 3, will feature the dazzling stickhandling skills of
Detroit Red Wings forward Tomáš Tatar as he's put through
the paces.
"The speed and skill of the players in the NHL has never been
better than it is today," said Mathieu
Schneider, NHLPA Special Assistant to the Executive
Director. "Our continued partnership with GoPro provides hockey
fans a unique look and perspective into the incredible talent that
our athletes possess."
"We know hockey fans want a more comprehensive, personal
understanding of players' lives and their journey onto the ice each
night," said Keith Wachtel,
NHL Executive Vice President of Global Partnerships. "The NHL
After Dark™ series delivers not just a unique perspective on
the game of hockey, but a new look into the personalities of our
players. We are excited to extend the GoPro partnership and give
our fans access to places they've never been before."
In addition to Tatar, NHL After Dark™ will feature
Pittsburgh Penguins forward Evgeni
Malkin, Colorado Avalanche forward Gabriel
Landeskog, Chicago Blackhawks defenseman Duncan Keith, Philadelphia Flyers forward
Claude Giroux, New Jersey
Devils goaltender Cory
Schneider and Vancouver Canucks forwards Daniel Sedin and Henrik Sedin. The series will be distributed
on the GoPro Channel and the GoPro App, channels owned and powered
by the NHL and the NHLPA, including the NHL Network™, and the NHL®
App, YouTube, and on the social media channels of GoPro, the NHL
and the NHLPA.
PROGRAMMING CALENDAR (episodes will launch at
9 a.m. ET; details and timing are
subject to change):
- Tuesday, Jan. 26: NHL After Dark™
Trailer
- Wednesday, Feb. 3: Tomáš Tatar
(part 1 of 2)
- Wednesday, Feb.10: Evgeni Malkin
(part 1 of 2)
- Wednesday, Feb. 17: Gabriel
Landeskog
- Friday, Feb.19: Daniel Sedin and
Henrik Sedin (part 1 of 2)
- Wednesday, Feb. 24: Evgeni Malkin (part 2)
- Wednesday, Mar. 2: Tomáš Tatar
(part 2)
- Wednesday, Mar. 9: Duncan Keith
- Wednesday, Mar. 16: Claude Giroux (part 1 of 2)
- Wednesday, Mar. 23: Cory Schneider
- Friday, Mar. 25: Daniel Sedin and Henrik
Sedin (part 2)
- Wednesday, Mar. 30: Claude Giroux (part 2)
For more information on this partnership and to view the trailer
for NHL After Dark™, visit the GoPro news blog, The Inside
Line.
About the NHL
The National Hockey League (NHL®),
founded in 1917, consists of 30 Member Clubs, with players from
more than 20 countries represented across team rosters, competing
for the most revered trophy in professional sports – the Stanley
Cup®. Each year, the NHL entertains hundreds of millions of fans
around the world. The League broadcasts games in more than 160
countries and territories through its rightsholders including
NBC/NBCSN in the U.S., Sportsnet and TVA in
Canada, and Viasat in the Nordic
Region. The NHL reaches fans worldwide with games available online
in every country including via its live and on-demand streaming
service NHL GameCenter LIVE™. Fans are engaged across the League's
digital assets on mobile devices via the free NHL app; across nine
social media platforms; on SiriusXM NHL Network Radio™, and on
NHL.com, available in eight languages and featuring an enhanced
statistics platform powered by SAP, providing the definitive
destination for hockey analytics. A historic media rights
partnership between the NHL and MLBAM will transform the fan
experience across the League's digital and broadcast assets, with
an emphasis on deeper access into the game and enhanced
storytelling. To celebrate the NHL's international diversity, the
World Cup of Hockey will return in September, 2016, a best-on-best
international tournament featuring eight teams comprised of the
world's best hockey players. On Founder's Day in November 2017, the League will be celebrating its
Centennial anniversary, commemorating 100 years of NHL
hockey. The NHL is committed to giving back to the
community through programs including: Hockey is for Everyone™ which
supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which
raises money and awareness for hockey's most important fight; NHL
Green™ which is committed to the pursuit of sustainable business
practices; and a partnership with the You Can Play Project, which
is committed to supporting the LGBT community and fighting
homophobia in sports. For more information, visit NHL.com.
About the National Hockey League Players' Association
The National Hockey League Players' Association (NHLPA),
established in 1967, is a labour organization whose members are the
players in the National Hockey League (NHL). The NHLPA works on
behalf of the players in varied disciplines such as labour
relations, product licensing, marketing, international hockey and
community relations, all in furtherance of its efforts to promote
its members and the game of hockey. In 1999, the NHLPA launched the
Goals & Dreams fund as a way for the players to give something
back to the game they love. Over the past 16 years, more than
70,000 deserving children in 34 countries have benefited from the
players' donations of hockey equipment. NHLPA Goals & Dreams
has donated more than $23-million to
grassroots hockey programs, making it the largest program of its
kind. For more information on the NHLPA, please visit
www.nhlpa.com.
About GoPro, Inc. (NASDAQ: GPRO):
GoPro,
Inc. is transforming the way people visually capture and share
their lives. What began as an idea to help athletes
self-document themselves engaged in their
sport, GoPro has become a standard for how people capture
themselves engaged in their interests, whatever they may be.
From extreme to mainstream, professional to
consumer, GoPro enables the world to capture and share
its passion in the form of immersive and engaging content.
GOPRO® and HERO® are
trademarks or registered trademarks of GoPro
Inc. in the United States and other
countries.
For more information,
visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook, Pinterest, Instagram and LinkedIn.
NHLPA, National Hockey League Players'
Association and the NHLPA logo are trademarks of the NHLPA. ©
NHLPA.
NHL and the NHL Shield are registered
trademarks and NHL After Dark and NHL Network are trademarks of the
National Hockey League. NHL and NHL team marks are the property of
the NHL and its teams. (C) NHL 2016. All Rights Reserved.
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