Forrester Introduces Customer Obsession Awards To Honor Organizations And Executives That Put Customers At The Center Of Everything They Do
January 18 2023 - 9:00AM
Business Wire
Forrester (Nasdaq: FORR) today announces its global Customer
Obsession Awards for two categories: Customer-Obsessed Enterprise
and Customer-Obsessed Leadership. These awards will recognize
organizations and senior executives, respectively, who put
customers at the center of everything they do to accelerate
business growth, retain customers, and enable greater employee
engagement.
The qualifications for Forrester’s Customer Obsession Awards are
as follows:
- Customer-Obsessed Enterprise. This award will celebrate
an organization that demonstrates sharp and sustained customer
focus in leaders’ decisions and behaviors, in its strategy at the
corporate and functional levels, and in its day-to-day operations
throughout the enterprise. The winning organization also encourages
deep collaboration across the business to ensure that customer
obsession aligns to the organization’s brand promise. As a result,
quantifiably better outcomes are achieved for customers, employees,
and the business. Nominations for the Customer-Obsessed Enterprise
Award are open to all B2C organizations headquartered in North
America, Asia Pacific, and EMEA that have at least 1,000
employees.
- Customer-Obsessed Leadership. This award will recognize
a senior executive who puts the customer at the center of every
decision and behavior while balancing both customer and business
needs. The winning executive also creates an environment where
every employee can do the same and shows how their real-time
customer focus creates quantifiably better outcomes for customers,
employees, and the business. Nominations for the Customer-Obsessed
Leadership Award are open to senior executives at B2C organizations
headquartered in North America with at least 1,000 employees.
Senior executives in customer experience (CX), marketing, and
digital roles are invited to apply.
To review complete award nomination criteria and submit an
entry, North American organizations can visit here, EMEA
organizations can visit here, and APAC organizations can visit
here.
“Forrester’s Customer Obsession Awards will honor organizations
and leaders who have a relentless focus on their customers to
better serve their needs,” said Rick Parrish, vice president and
research director at Forrester. “Our research shows that
customer-obsessed businesses grow revenue, profitability, customer
retention, and employee engagement at more than twice the rate of
other companies.”
Award recipients will be honored at CX EMEA (May 10–11, 2023),
CX APAC (May 25–26, 2023), and CX North America (June 13–15,
2023).
Resources:
- Register to attend Forrester’s CX EMEA, APAC, and North America
2023 conferences.
- Learn more about the Forrester Customer Obsession Awards
program.
- Access insights for CX leaders.
- Learn more about Forrester Decisions for Customer
Experience.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 70
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
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Ira Kantor Forrester Research ikantor@forrester.com
Forrester Research (NASDAQ:FORR)
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