Harvard University
associate professor and author Sarah
Elizabeth Lewis, AWS CMO Rachel Thornton will share
leadership lessons to help B2B marketing, sales, and product
leaders drive growth and innovation
CAMBRIDGE, Mass., March 28,
2022 /PRNewswire/ -- Forrester (Nasdaq: FORR)
today announced Sarah Elizabeth
Lewis — award-winning Harvard
University associate professor, art historian, and author
— and Rachel Thornton — chief
marketing officer for global cloud services provider Amazon Web
Services (AWS) — will join B2B Summit North America as keynote
speakers. Lewis will speak live at B2B Summit in Austin, Texas, Monday,
May 2, about the importance of creativity in leadership
development and successfully achieving business goals. Thornton,
who will deliver her keynote digitally at this year's event, will
tackle leadership and how B2B marketing, sales, and product leaders
can best innovate and accelerate change in an evolving business
landscape.
Lewis, an associate professor of history of art and architecture
and African and African American studies, is the founder of the
Vision & Justice Project, based on her core curriculum course
at Harvard University. Author of The
Rise: Creativity, the Gift of Failure, and the Search for
Mastery, Lewis's forthcoming publications include Caucasian
War: How Race Changed Sight in America, Vision &
Justice, and Groundwork.
Thornton owns all aspects of marketing for AWS, including
product marketing, field and partner marketing, customer
acquisition and customer segment marketing, and global events. For
her keynote, Thornton will be joined by Bob
Safian, host of the critically acclaimed podcast, "Masters
of Scale: Rapid Response."
"To be successful in the years ahead, marketing, sales, and
product leaders will need to utilize creativity to spark innovation
and drive business expansion," said Lisa
Riley, senior vice president of global events at Forrester.
"Throughout their respective careers, Sarah and Rachel have
demonstrated how creative thinking can turn seemingly unattainable
business goals into achievable ones. We look forward to having
Sarah and Rachel share their experiences and insights with us at
B2B Summit."
Taking place May 2–4, 2022, in Austin,
Texas, and digitally, B2B Summit is the premier event for
B2B marketing, sales, and product leaders, with more than 100
role-based sessions designed to align their growth strategies with
the latest marketing research, models, and frameworks to drive
revenue growth. In-person attendees can begin participating in
specialized pre-event sessions starting Sunday, May 1, and can experience all sponsors,
digital experiences, and several special programs, including the
Women's Leadership Forum, the exclusive Executive Leadership
Exchange program, and several diversity and inclusion sessions. B2B
Summit digital experience attendees can access all conference
sessions — including keynotes, track sessions, case studies, and
sponsors — via the event platform.
As previously announced, six-time Grammy Award-nominated band
Black Pumas will also perform at B2B Summit North America.
Resources:
- Register to attend Forrester's B2B Summit.
- View the full agenda and speakers for B2B Summit.
- Learn about B2B
Summit sponsorship opportunities.
- Follow @Forrester and #ForrB2BSummit for
updates.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
marketing, customer experience, product, and sales functions use
customer obsession to accelerate growth. Through Forrester's
proprietary research, consulting, and events, leaders from around
the globe are empowered to be bold at work — to navigate change and
put their customers at the center of their leadership, strategy,
and operations. Our unique insights are grounded in annual surveys
of more than 700,000 consumers, business leaders, and technology
leaders worldwide; rigorous and objective research methodologies,
including Forrester Wave™ evaluations; 70 million real-time
feedback votes; and the shared wisdom of our clients. To learn
more, visit Forrester.com.
Media Contact:
Ira Kantor
Public Relations
Forrester Research, Inc.
ikantor@forrester.com
View original
content:https://www.prnewswire.com/news-releases/forrester-announces-keynote-speakers-for-b2b-summit-north-america-301510001.html
SOURCE Forrester