Forrester's Customer Experience Index results to be released
next month
LONDON, Sept. 27, 2018
/PRNewswire/ -- Forrester's Customer Experience Index (CX
Index™) rankings – which are due to be released next month in
Europe – are awaited with
anticipation. This year, Forrester has analysed and evaluated over
70 brands in the UK and France
across a variety of sectors including retail, banks, insurance and
mobile phone operators.
Based on a survey of more than 18,000 European online adult
consumers, Forrester's CX Index measures and ranks European brands
across a range of industries to identify how well a brand's
customer experience strengthens the loyalty of its customers.
Forrester's 2017 CX Index revealed that quality remained
poor in France and worsened in the UK compared to 2016.
So, what have companies been doing during the past year to improve
their customers' experience?
The results will be announced during two invitation-only events
that will take place in Paris
on 9th October and in London on 16th October. In
London, UK rankings and results
will be presented by Research Director Reineke Reitsma and
Principal Analyst Joana van den
Brink-Quintanilha; in Paris, CX Analytics Director Michelle Yaiser will offer an exclusive preview
of the 2018 French CX Index results.
The focus of both events will be on:
- The trends and changes in the quality of CX across several
industries, including banking, insurance, and retail
- The key levers that drive CX success and the role of emotion in
gaining customer loyalty and as a driver of growth
- How British and French companies can create a distinctive
experience to attract and retain customers
Contact us to learn more about how Forrester's CX Index can
help your business.
Resources & Additional Information:
Rankings and reports will be widely available at the CX Forum in
London on 13-14 November. To
attend, register here: https://forr.com/2xzRL5q
Principal Analyst Joana van den
Brink-Quintanilha, and CX Global Council Director,
James O'Connor will discuss and
provide real-life examples of how CX disruptors and innovators
differentiate with CX in a webinar that will take place on
2nd October, at 2 pm
BST. Register here: https://forr.com/2pAk2Er
About Forrester's CX Index
Forrester's CX Index is the most complete and powerful CX tool in
the market today. CX Index gives businesses a deep and actionable
understanding of the quality of their customers' experiences,
competitive benchmark data so that business and technology leaders
know how they stack up against their peers, and the ability to
model the improvements that will have the biggest impact on
revenue.
For more information, please
visit http://forr.com/cxindex.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We work with business and
technology leaders to develop customer-obsessed strategies that
drive growth. Forrester's unique insights are grounded in annual
surveys of more than 675,000 consumers and business leaders
worldwide, rigorous and objective methodologies, and the shared
wisdom of our most innovative clients. Through proprietary
research, data and analytics, custom consulting, exclusive
executive peer groups, and events, the Forrester experience is
about a singular and powerful purpose: to challenge the thinking of
our clients to help them lead change in their organizations.
Contact
Chiara Carella
Public Relations Europe
direct +44 20 7323 7714 | mobile +44 75 3301 7689
| ccarella@forrester.com
Forrester Research Limited
265 Strand, London WC2R 1BH,
United Kingdom
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