Fluent Implements Key Executive Changes for the Next Phase of Its Strategic and Sustainable Growth Agenda
July 06 2021 - 8:30AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven, performance
marketing company, announced changes to its leadership and
management team to place greater focus on strategic growth
initiatives. The company continues its commitment to quality, which
is the decided path to expanding strategic partnerships with
leading global brands. In addition, the changes will further expand
Fluent’s ability to deliver relevant experiences that connect
consumers to world-class brands, products, and services.
As Co-Founder of the Company and having served as Fluent’s CEO
since the inception of the business, Ryan Schulke is invigorated by
his move into the new role of Chief Strategy Officer. “Fluent is at
an exciting juncture in a rapidly evolving and dynamic performance
marketing industry. As Fluent’s Chief Strategy Officer, I am better
positioned to evolve our growth agenda to take advantage of these
market dynamics, with industry leading quality for our consumers
and advertisers, while continuing to build our platform that
attracts strategic partnerships with some of the world’s greatest
brands.” Ryan Schulke has also been appointed as Chairman of
Fluent’s Board of Directors, overseeing the strategic direction of
the Company.
Stepping into the new role of Chief Customer Officer, Matthew
Conlin, who co-founded the company with Ryan Schulke and has served
as Fluent’s President for the last 10 years, will focus on the
company’s end-to-end customer acquisition strategy and capabilities
in his new role. “With the sharpened focus my role as Fluent’s
Chief Customer Officer brings to our organization, our commitment
to building valuable consumer experiences and delivering our
partners more highly efficient performance-driven growth solutions,
increases exponentially.” Mr. Conlin will continue to serve on
Fluent’s Board of Directors.
Don Patrick, who has served as Fluent’s COO for over three
years, will take on the role of Interim CEO. “The changes we are
implementing will allow for better alignment across our product,
sales and partnership teams against a number of our most important
strategic growth initiatives. Just as important, we’ll be enhancing
our ability to deliver rewarding experiences between brands and
consumers. We couldn’t be more enthusiastic about the exciting
growth opportunities and business outcomes that will result from
our putting the right Fluent leaders in the right places
operationally to evolve our strategy and guide the execution of our
strategic initiatives.”
To learn more about Fluent, visit
https://www.fluentco.com/.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company with an expertise in creating meaningful connections
between consumers and brands. Leveraging our proprietary
first-party data asset of opted-in consumer profiles, Fluent, Inc.
drives intelligent growth strategies that deliver superior
outcomes. Founded in 2010, the company is headquartered in New York
City.
Forward-Looking Statements
This press release contains “forward-looking statements,” as
that term is defined under the Private Securities Litigation Reform
Act of 1995 (PSLRA), which statements may be identified by words
such as “expects,” “plans,” “projects,” “will,” “may,”
“anticipate,” “believes,” “should,” “intends,” “estimates,” and
other words of similar meaning. Such forward-looking statements are
subject to risks and uncertainties that are often difficult to
predict, are beyond our control and which may cause results to
differ materially from expectations. Readers are cautioned not to
place undue reliance on these forward-looking statements, which are
based on our expectations as of the date of this press release and
speak only as of the date of this press release. Readers are also
advised to consider the factors under the heading “Forward-Looking
Statements” and “Risk Factors” in the Company’s Annual Report on
Form 10-K, as may be supplemented or amended by the Company’s
Quarterly Reports on Form 10-Q and other SEC filings. The Company
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by law.
Contact Information:Investor RelationsFluent,
Inc.(917) 310-2070InvestorRelations@fluentco.com
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