Vegans (and Meat Lovers) Rejoice; Fatburger Debuts Impossible Burger Nationwide
February 20 2018 - 9:00AM
Business Wire
Groundbreaking 'Bleeding Burger' Thrives in LA
Test-Run, To Roll Out Across America
Fatburger, The Last Great Hamburger Stand™, today
announces vegan-friendly Impossible Burgers will be available at
all domestic locations across America. The Impossible Burger at
Fatburger will be featured on Fatburger menus with
traditional toppings including lettuce, tomato, mayonnaise,
mustard, onion and pickle relish. Diners can also customize with
additional items. Fatburger will be the first national
fast-casual chain to carry the Impossible Burger at all domestic
locations.
A trendsetter in the better-burger industry, Fatburger's
nationwide launch of the Impossible Burger demonstrates the brand's
commitment to pushing the envelope for its dedicated customer base.
In development since 2011, the Impossible Burger is the world's
only burger that handles, smells, cooks and tastes like ground beef
from cows — but is made entirely from plants. It's unique texture
and flavor has, like Fatburger, earned a cult-like
following.
“I knew from the moment we debuted the Impossible Burger patty
in Los Angeles that this was going to do well with our customers -
it quickly became one of our best-selling items,” said
Fatburger CEO, Andy Wiederhorn. “There's no doubt our
customers will always love 100% beef Fatburgers, but we're
hoping to engage both old and new fans alike with a top-notch
meat-free option.”
For more information or to find a Fatburger near you,
please visit www.fatburger.com.
About Impossible Foods
Based in Redwood City, California, Impossible Foods makes
delicious, nutritious meat and dairy products directly from plants
-- with a much smaller environmental footprint than meat from
animals. The privately held company was founded in 2011 by Patrick
O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard
Hughes Medical Institute investigator at Stanford University.
Investors include Khosla Ventures, Bill Gates, Google Ventures,
Horizons Ventures, UBS, Viking Global Investors, Temasek and Open
Philanthropy Project.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual
restaurant serving big, juicy, tasty burgers, crafted specifically
to each customer’s liking. With a 70-year legacy, Fatburger’s
extraordinary quality and taste inspire fierce loyalty amongst its
fan base, which includes a number of A-list celebrities and
athletes. Featuring a contemporary design and ambiance, Fatburger
offers an unparalleled dining experience, demonstrating the same
dedication to serving gourmet, homemade, custom-built burgers as it
has since 1952 – The Last Great Hamburger Stand™.
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FatburgerShelby Robinson / Ali
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