Influitive Partners with Eloqua to Help Shorten Sales Cycles with
Advocate Marketing Tools
TORONTO and ORLANDO, Fla., Nov. 6,
2012 /PRNewswire/ -- Influitive (@Influitive), the
advocate marketing experts, today previewed an integration with
Eloqua (NASDAQ: ELOQ) that connects website visitors with customer
advocates, simplifying and accelerating the buying process.
The integration is being demonstrated at the 2012 Eloqua
Experience conference (booth# 209) and is expected to be available
on the Eloqua AppCloud by the end of the year.
(Logo: http://photos.prnewswire.com/prnh/20120808/NE54065LOGO
)
As buyers increasingly turn to social media and peer networks
for product recommendations, they're tuning out traditional
marketing and sales campaigns. Influitive turns this to the
marketer's advantage with AdvocateHub, the first B2B advocate
marketing application. Using AdvocateHub, marketers can
easily manage, mobilize and recognize advocates – the customers who
are willing to share their positive experiences with prospects.
Now Eloqua customers can go a step further and directly connect
prospects with customer advocates by simply adding Influitive's
"Ask an Advocate" app to Eloqua landing pages. Prospects
visiting these pages can search for advocates using multiple
criteria and connect with them directly through social sites like
Facebook, LinkedIn and Twitter. This improves conversion
rates and accelerates sales cycles by helping buyers get positive
peer feedback earlier in their research and evaluation process.
Additionally, each request to connect with customer advocates is
tracked as a lead activity in Salesforce.com, where it can be tied
to opportunities and revenue, closing the loop on advocate
marketing efforts.
"For many marketers, customer advocates are largely an untapped
but incredibly powerful resource that is proven to accelerate sales
and increase revenue," said Mark
Organ, co-founder and CEO of Influitive. "AdvocateHub
and Eloqua gives marketers a unique way to direct the power of
advocate marketing to early stages of the buying process when it
can have the most impact."
About Influitive
Influitive, based in Toronto
and San Francisco, is changing the
face of B2B marketing through its innovative AdvocateHub platform
for advocate marketing. Today's buyers are leveraging knowledgeable
peers at roughly twice the rate than they did even four years ago.
Influitive's AdvocateHub lets marketers capture the enthusiasm of
their best customers, followers, and evangelists, turning that into
direct support through all stages of the buying cycle, from social
media reviews and customer referrals to case studies and
references. To learn how to get your advocates working with you,
please visit http://www.influitive.com.
CONTACT: Pattie Mercier,
1-978-807-2972, pmercier@vigcomm.com
SOURCE Influitive