The new initiative aims to ensure SMBs and
mid-market brands aren't left behind in the digital
marketplace
HOUSTON, Feb. 6, 2025
/PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT)
("Direct Digital Holdings" or the "Company"), a leading advertising
and marketing technology platform operating through its companies
Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange
142"), today announced the formation of its Artificial Intelligence
(AI) Council, a new initiative aimed at demystifying and
operationalizing artificial intelligence for small and mid-sized
business (SMB) advertisers. The cutting-edge council will tackle
the widening disparity in AI utilization between large corporations
and smaller enterprises by equipping these businesses with
actionable AI strategies to enhance their competitiveness in the
digital arena.
As digital landscapes evolve, the adoption of AI in advertising
has become a critical factor for success. Yet, many SMBs and
mid-market brands are disadvantaged due to resource limitations and
a lack of specialized knowledge. The AI Council at Direct Digital
Holdings is designed to change this narrative by providing small
and mid-sized businesses with the tools and insights necessary to
leverage AI effectively, leveling the playing field with larger
competitors.
"Artificial intelligence is transforming digital advertising,
but too often, small and mid-sized businesses are left behind,"
said Anu Pillai, Chief Technology Officer at Direct Digital
Holdings and Member of the AI Council. "The AI Council's mission is
to bridge this gap. By democratizing access to AI tools and
strategies, we empower small and medium-sized businesses to
participate and lead in their markets."
The AI Council will focus on supporting small and mid-sized
businesses in several key areas:
- Education and Workshops: Offering seminars and resources
that explain AI concepts in straightforward terms, making the
technology accessible and understandable.
- Strategy Development: Assisting small and mid-sized
businesses in developing AI-driven advertising strategies that are
tailored to their unique business needs and market conditions.
- Technology Implementation: Providing support in the
implementation of AI tools, from automated bidding systems to
customer data analysis, ensuring small and mid-sized businesses can
harness AI's full potential without the need for in-house
experts.
- Performance Monitoring: Guiding businesses in setting up
systems to monitor the effectiveness of AI applications, enabling
continuous improvement and optimization
- Free Ebooks: We have produced a series of eBooks to help
guide SMBs through the process of navigating the complex
landscape.
- Practical Guides: Practical guides include a framework
for employee generative AI usage policy and best practices for
generative AI prompting.
In addition to internal experts, the AI Council will collaborate
with technologists, academic leaders, and industry innovators to
stay on the cutting edge of AI developments. This collaborative
approach ensures that the Council's initiatives are based on the
latest research and best practices, making state-of-the-art AI
solutions accessible to small and mid-sized business advertisers.
"By leveraging both advertising and AI partners, our company will
develop innovative products tailored to the unique needs of small
businesses. This includes AI-driven marketing tools that help small
and mid-sized businesses optimize their dollars as well as
strategic initiatives such as AI training programs and workshops to
empower small businesses with the knowledge and skills needed to
thrive in a competitive market," said Christy Nolan, VP of Delivery Solutions at
Direct Digital Holdings and Member of the AI Council.
The AI Council will be an ongoing effort to ensure that all
Direct Digital Holdings customers, regardless of size, have the
tools and knowledge to succeed in an increasingly AI-driven
world.
Please visit the DDH AI Council Resource Center to download the
eBooks and practical guides.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art
sell- and buy-side advertising platforms together under one
umbrella company. Direct Digital Holdings' sell-side platform,
Colossus SSP, offers advertisers of all sizes extensive reach
within the general market and multicultural media properties. The
Company's buy-side platform, Orange 142, delivers significant ROI
for middle-market advertisers by providing data-optimized
programmatic solutions for businesses in sectors ranging from
energy to healthcare to travel to financial services. Direct
Digital Holdings' sell- and buy-side solutions generate billions of
impressions per month across display, CTV, in-app, and other media
channels.
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SOURCE Direct Digital Holdings