Dexcom Partners With Warriors and Nonprofits to Artfully Advocate for Access to Diabetes Care
November 01 2022 - 9:00AM
Business Wire
- This November, Dexcom provides people with diabetes with an
additional platform to share their stories: The #SeeDiabetes
campaign advocating for access to better diabetes care.
- Celebrity Dexcom Warriors Patti LaBelle, Mark Andrews and Bambi
Northwood-Blyth lend their voices, stories and platforms to the
cause.
DexCom, Inc. (NASDAQ: DXCM), the global leader in real-time
continuous glucose monitoring for people with diabetes will come
together with members of the diabetes community during National
Diabetes Awareness Month and World Diabetes Day to give people with
diabetes a creative way to share their stories through the
#SeeDiabetes campaign.
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Dexcom partners with Warriors and
nonprofits to artfully advocate for access to diabetes care
(Graphic: Business Wire)
While significant progress has been made to improve access to
life-changing diabetes technology such as continuous glucose
monitoring (CGM) systems, millions of people with diabetes still
face challenges obtaining coverage for the tools they need to
manage their condition more confidently. Raising awareness is a
critical component of the fight to improve access and reimbursement
for diabetes technology which is why Dexcom, aligned with the theme
for World Diabetes Day 2021-23, 'Access to Diabetes Care,' is
enlisting star power to spark a global conversation about improving
access to healthcare by giving people with diabetes an additional
platform to share their stories.
Prominent members of Dexcom’s Warrior community will team up
with artists of their choosing to co-create a Dexcom G6 adhesive
patch design that expresses their unique journey living with
diabetes:
- Soul music legend Patti LaBelle has teamed up with Jaleel
Campbell, a talented artist and social activist, to design her own
custom patch that she can proudly wear around her Dexcom CGM this
November. Jaleel's artwork aims to capture the beauty and essence
of Black life and honor African traditions, as he is passionate
about creating art that reminds Black people of their worth and
encourages them to embrace their identities.
- Star professional football player Mark Andrews is collaborating
with Grace Meyers, who was diagnosed with diabetes at three years
old, grew up watching football with her family and became a
die-hard Mark Andrews fan after learning he was drafted despite his
diabetes diagnosis. Grace’s patch design was inspired by Mark’s
determination to use his condition to make him a better
athlete.
- International model Bambi Northwood-Blyth has partnered with
Mike Natter, an endocrinologist with Type 1 diabetes and visual
artist who uses art as an outlet to help him learn, teach and cope
with managing a chronic illness. Mike’s patch design was inspired
by the way Bambi sees diabetes and how they both want the world to
see it: As an obstacle that makes you stronger and comes with a
powerful community of supporters.
“I didn’t have role models with diabetes when I was diagnosed at
age nine and looking back, it would have meant a lot to see someone
like me performing at the highest level. I want to be that role
model,” said Mark Andrews. “I’m excited to wear Grace’s patch this
November, and with her help, show the world that diabetes doesn’t
hold us back and everyone deserves access to the best care and
technology.”
The diabetes community will have the chance to either wear these
celebrity-designed patches or create their own custom patches by
visiting SeeDiabetes.com. From Nov. 1 through Nov. 30, Dexcom will
also give away a limited number of free patches, while supplies
last. On World Diabetes Day, Nov. 14, Patti LaBelle, Mark Andrews,
and Bambi Northwood-Blyth will be using their social platforms to
amplify community voices so the world can see the faces and hear
the stories of people who will benefit most from access to better
care.
“Our whole family loves to watch football and when Grace learned
that Mark has diabetes and wears a Dexcom CGM like she does, it
made her feel like she wasn’t alone,” said Beth Meyers, Grace’s
mom. “We are so excited to be able to help shine a light on the
importance of greater access to diabetes care so even more kids can
live their dreams.”
Dexcom is dedicated to working with governments, private
insurers and nonprofit partners to improve access to diabetes care
and technology. With the recent proposed rule from the Centers for
Medicare and Medicaid Services (CMS) to expand access to CGM
technology for people with Type 1 and Type 2 diabetes, Dexcom is
doing its part to drive awareness at a critical point in time when
decision makers could potentially give millions more people the
ability to more effectively manage their diabetes.
“Last year during National Diabetes Awareness Month, I addressed
members of congress and shared how passionate I am about helping
people with diabetes access the technology that they deserve,” said
Patti LaBelle. “The CMS proposal to expand coverage of CGM systems
means we are on the precipice of a major step forward in diabetes
care, and it is more important than ever that those of us with
diabetes are lending our voice to make sure that everyone has the
tools they need to feel their best.”
“I’m inspired by the progress we have made over the last several
years continuing to innovate and improve our CGM systems while
expanding access to this life-changing technology,” said Kevin
Sayer, president and CEO of Dexcom. “Dexcom is proud to work
alongside industry-leading nonprofits and advocacy organizations to
raise funds and awareness for critical diabetes research and access
to tools that enable better care.”
Dexcom is proud to work with organizations that share a similar
goal of improving access to diabetes care. To join the efforts or
learn more about how you can support, visit our partners at, ADA,
Beyond Type 1, Diabetes Patient Advocacy Coalition or JDRF.
About Dexcom, Inc.
Dexcom, Inc. empowers people to take real-time control of
diabetes through innovative continuous glucose monitoring (CGM)
systems. Headquartered in San Diego, California, and with
operations across Europe and select parts of Asia/Oceania, Dexcom
has emerged as a leader of diabetes care technology. By listening
to the needs of users, caregivers, and providers, Dexcom simplifies
and improves diabetes management around the world. For more
information about Dexcom CGM, visit www.dexcom.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221101005121/en/
Media Contact James McIntosh 619-884-2118
james.mcintosh@dexcom.com
Investor Contact Sean Christensen 858-203-6657
sean.christensen@dexcom.com
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